Chapter 6: understanding and reaching global consumers and markets
A new reality: global competition among global companies
for global consumers
Global competition: exists when firms originate, produce,
and market their products and services worldwi
Study Guide 1
1. Define marketing and identify the diverse factors influencing marketing activities.
Marketing: The activity, set of institutions, and processes for
creating/communicating/delivering/engaging offerings t
Principles of Economics (Chapters 1-6)
individual example- going out for 4 hours with friends and spending $40 on drinks- you
trade the 4 hours spend with your friends for 4 hours you could have spend doing homework.
You trade the
Principles of Marketing 1.2
Chapters 12 (February 5, 2016)- Channels for Distributing
Supply chains and the value stakeholders- who?
The nature and importance of marketing channels
Channel behavior and organization
Channel design decisions
Principles of Marketing (Oct 2, 2015)
Marketing will basically help you be/get better than the competition.
Marketing is good for people, the planet, and profit! The marketing mix is made up of 4-5
things: product, price, promotion,
Professor Amy Tomas
January 27, 2016
Assessment of Value for MacBook Pro 13 with Retina Display
Recently, my friend just bought a MacBook Pro 13 with Retina Display.
Personally, I think there are three important benefits of this product. Fi
Professor Amy Tomas
February 16, 2016
For the last assignment, I mentioned about the Apple MacBook Pro with Retina Display
13. I think there are three important benefits of this product for my personal view. First of all,
the Retina Dis
Chapter 14: integrated marketing communications and direct marketing
(up to page 363)
Promotional mix: the combination of one or more of
advertising, personal selling, sales promotion, public relations and
direct marketing. -> can be used to 1. inform pro
Chapter 8 marketing segmentation, targeting and positioning
Why segment markets?
What market segmentation means
Market segmentation: involves aggregating prospective
buyers into groups that (1) have common needs (2) will respond
similarly to a ma
Chapter 12:Pricing Products And Services
Price-the money or other considerations (such as barter) exchanged for the ownership/use of a
typically involves money, although amount exchanged often =/= list o