Chapter 6: understanding and reaching global consumers and markets
A new reality: global competition among global companies
for global consumers
Global competition: exists when firms originate, produce,
and market their products and services worldwi
Study Guide 1
1. Define marketing and identify the diverse factors influencing marketing activities.
Marketing: The activity, set of institutions, and processes for
creating/communicating/delivering/engaging offerings t
Principles of Economics (Chapters 1-6)
individual example- going out for 4 hours with friends and spending $40 on drinks- you
trade the 4 hours spend with your friends for 4 hours you could have spend doing homework.
You trade the
Principles of Marketing 1.2
Chapters 12 (February 5, 2016)- Channels for Distributing
Supply chains and the value stakeholders- who?
The nature and importance of marketing channels
Channel behavior and organization
Channel design decisions
Principles of Marketing (Oct 2, 2015)
Marketing will basically help you be/get better than the competition.
Marketing is good for people, the planet, and profit! The marketing mix is made up of 4-5
things: product, price, promotion,
Professor Amy Tomas
January 27, 2016
Assessment of Value for MacBook Pro 13 with Retina Display
Recently, my friend just bought a MacBook Pro 13 with Retina Display.
Personally, I think there are three important benefits of this product. Fi
Professor Amy Tomas
February 16, 2016
For the last assignment, I mentioned about the Apple MacBook Pro with Retina Display
13. I think there are three important benefits of this product for my personal view. First of all,
the Retina Dis
Marketing channel: individuals and firms involved in the process of making a product
or service available for use or consumption by consumers or industrial users.
Marketing channel consumer benefits: time place form and possession
BSAD 150 Notes 10.4.16
Group option can sway an induvial perception. The Asch experiment, conforming.
Authority figures; Milgram experiment.
Putting money in a survey before you even fill it out, puts trust in people that they wil
BSAD 150 Test Notes:
Chapter 9 Personal Selling & Relationship Building
Personal selling involves direct relationships between the seller an
150 Final Review
Slide 8. Distribution Strategy
Understand the major functions performed by marketing intermediaries
Buying: Purchasing products for resale or as an agent for supply of a product
Selling: Contacting potential cus
Understand the different ways companies can combine segmentation
and positioning strategies in global marketing
Understand the three types of global product strategy and be able to
recognize when each type is being used
Until recession in 2008, Macys just noticed they need to change their old model. So they did not
do well about their market analysis. A new model for the traditional department store had much
less selling space than the previous m
Chapter 14: integrated marketing communications and direct marketing
(up to page 363)
Promotional mix: the combination of one or more of
advertising, personal selling, sales promotion, public relations and
direct marketing. -> can be used to 1. inform pro
Chapter 8 marketing segmentation, targeting and positioning
Why segment markets?
What market segmentation means
Market segmentation: involves aggregating prospective
buyers into groups that (1) have common needs (2) will respond
similarly to a ma
Chapter 12:Pricing Products And Services
Price-the money or other considerations (such as barter) exchanged for the ownership/use of a
typically involves money, although amount exchanged often =/= list o