Not too easy. Not too difficult.
This course is a in depth capstone of undergraduate marketing management for the formal requirement towards a bachelors of business.
Current update events going on in marketing like the new 4Ps and how marketing is about understanding customers needs rather than selling them something. The new 4 P's are more focused on the customer than just the product.
Hours per week:
Advice for students:
Never stop studying. Go over the chapter several times and the review questions until you can dream about it in your sleep.