COMS 658 * We aren't endorsed by this school

COMS 658 Public Relations and Advertising

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  • Top Course Tags

    Always Do the Reading

    Great Intro to the Subject

    Lots of Writing

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    • Profile picture
    Nov 29, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    This was a great approach to strategic communications through a business lens.

    Course highlights:

    I learned about the trend to integrate marketing communications to take a holistic approach to reaching people, rather than compartmentalizing each marketing component.

    Hours per week:

    3-5 hours

    Advice for students:

    Be prepared to read and write quite a bit, but the concepts are easy to grasp.

    • Fall 2016
    • Dr.StuartSchwartz
    • Great Intro to the Subject Lots of Writing Always Do the Reading

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