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BUSI 614 Marketing Research

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  • Top Course Tags

    A Few Big Assignments

    Math-heavy

    Requires Lots of Research

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    • Profile picture
    Feb 12, 2016
    | Would highly recommend.

    This class was tough.

    Course Overview:

    Learn to use SPSS to work with datasets and practically analyze marketing research data to look at how questionnaire designs and responses affect the ability to create shareholder value.

    Course highlights:

    I learned to use software and the theory behind gathering and analyzing data.

    Hours per week:

    6-8 hours

    Advice for students:

    Keep up with the reading and carefully analyze the data. Play around with SPSS a lot.

    • Fall 2015
    • Dr. Wilson
    • Math-heavy A Few Big Assignments Requires Lots of Research

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