Chapter 1 Learning Review Questions
1. What is marketing?
Being able to promote any number of things for a company in different ways so that everyone involved
inside the company will end up benefiting.
2. What four factors are needed for marketing to occu
I believe that Fiero should stick with the 18 to 49 method. If he can grab the attention of younger
adults they will in fact make a mental note of what to buy when they are in a position to buy something
for their apartment or house. I
After reading the articles for the assignment I noticed a trend between all of them.
Effective use of marketing can really change the work place environment. Headhunters would be
more likely to get someone out of an industry that
1. Brand Equity- The added value a brand name gives to a product beyond the functional benefits
2. Brand Name- Any word, device (design, sound, shape or color), or combination of these used to
distinguish a sellers goods or services
3. Brand Per
In this article the author talks about how Best Buy is trying to tailor their market to the customers
that are going to make the most money for them. Best Buy has noticed that people will do whatever they
can to exploit the stores offer