Access to Media:
Print: Let the public decide what medium is doing a good job out mandated by the
Broadcast: Media were more closely regulated.
1934 Federal Communication Act: required that stations operate in the public
Five dimensions of Public Opinion:
Direction: for and against
Intensity: how strongly you feel about something
Stability: how long has this position been held
Informational: shows how much knowledge- can change direction if not enough
In the world of public relations, the PR person is tasked with helping their client
attain and uphold a positive public image while maintaining and nurturing a strong
relationship with the public and with the community. In the lm Wag the Dog, the client
Objective: To increase awareness of the mistreatment of animals.
awareness of center
a. Air Time
B. Implement mass
Plexus is succeeding in their goals and operations.
Plexus has become the fastest growing health and wellness company in the United
Second highest in amount of shipments, coming in close, right behind Amazon!
Company is debt-free, allow
0 out of 2 points
Which type of newspaper is often the source of grassroots public opinion?
Weeklies and semiweeklies
2 out of 2 points
Although public relations is an unlicensed field, practitioners may obtain a for
tarting in module 6, you will begin working on a public relations project that you will submit at
the end of this class. You will submit an original written report that includes a section for each of
the 4 steps in the public relations process. Below are
The key message and campaign theme for plexus is ultimately the same
Plexus Worldwide is at the front of one of the most unique and fastest-growing
industries today: Network Marketing.
People network everyday with friends over lunch,
Objective: To increase customers and ambassadors worldwide.
A. Offer 3 different
ways to purchase
b. Preferred ( 10% discount
I chose Tarl Robinson, CEO of Plexus Worldwide and is providing society with life
changing all natural, plant based, and mostly vegan health products along with a rewarding and
unique business opportunity.
Launched in 2011, was the Plexus Slim a
Chapter 5Ethics and Professionalism
Ethical foundationsProfessional Societies police their own.
Professional Ethics: The right conduct is translated into formal codes of ethics and
Behind the code of conduct is the principal that one
The Obstinate Audience- just because it has been broadcasted does not mean that we have
seen it because of selective attention
1. Get attention
2. Stimulate interest in message
3. Build a desire and intention to act
4. Direct attention
Publications are still primary media for internal communication
Newsletters are the most common periodical publication
Printed newsletters remain the workhorse of employee communication
Goals for internal communication: goals and direction,
PR STRATEGY - FINAL PROSPECTUS
The ASPCA is an organization, a not for prot corporation, whose focus is
concentrated in three areas: caring for pet parents and pets, providing positive
outcomes for at risk animals, and serving victims of animal cruelty.
Defining the problem (RACE) steps 1-4
o Research: whats happening now, info gathering, provides the foundation for the
process, sit. Analysis
o Action Plan: What should we do? Set objectives, action and communication strategies,
determine public, t