The Marketing Mix
Product- goods, service, idea, place person Price- assignment of value Place/distribution- availability of the product desire time & locationPromotion- activities
Not too easy. Not too difficult.
While the ratings made by others about this course sound scary and extremely difficult, this class is what every student dreams of! No homework assignments other than one semester long project and study guides are pretty much provided! Not many college courses are this great!
You never want to be left in the dark about what you MUST know to pass the class. Professor Glassman lets students know point, blank, period what they must study. It is a lot of information to take in but it is enjoyable learning about marketing.
Hours per week:
Advice for students:
Use the information Professor Glassman provides because it is valuable. Make sure you really study for the exams. I personally made flash cards from the questions provided on BlackBoard and quizzed myself over and over again.