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MARKETING 311 Principles of Marketing

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Principles of Marketing Questions & Answers


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  • 39 terms

    Term:

    The Marketing Mix

    Definition:

    Product- goods, service, idea, place person Price- assignment of value Place/distribution- availability of the product desire time & locationPromotion- activitiesdefinition

    • MKTG 311 Final Exam
    • 39 terms
    • Vocabulary for MKTG 311 Final Exam. Find, create, and access Marketing, flashcards with Course Hero.

Principles of Marketing Advice

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  • Top Course Tags

    Always Do the Reading

    Great Intro to the Subject

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    • Profile picture
    Dec 14, 2015
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    While the ratings made by others about this course sound scary and extremely difficult, this class is what every student dreams of! No homework assignments other than one semester long project and study guides are pretty much provided! Not many college courses are this great!

    Course highlights:

    You never want to be left in the dark about what you MUST know to pass the class. Professor Glassman lets students know point, blank, period what they must study. It is a lot of information to take in but it is enjoyable learning about marketing.

    Hours per week:

    3-5 hours

    Advice for students:

    Use the information Professor Glassman provides because it is valuable. Make sure you really study for the exams. I personally made flash cards from the questions provided on BlackBoard and quizzed myself over and over again.

    • Fall 2015
    • MyronGlassman
    • Yes
    • Great Intro to the Subject Always Do the Reading

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