Media & Ideology
February 19 2008
A Focus on the message
What is ideology? A system of meaning that helps define and explain the world. It is also a value system (how the social world should be) Old Idea: The Enthymeme (Aristotle) a rhetorical sy
April 1 2008
The manufacturing of Desire
Consumer society Commodity Culture Reaching Consumers/Branding Marketing Difference/belonging Bricoloage/counter bricoaloage
Surrounded by an over abunda
April 8 2008
Jenkins "Textual Poachers"
Fandom an interpretive and creative community actively appropriating the content of television for its own pleasure Interpretive communities are social groups which share similar intellectual re
Media representation: Arabs and U.S. policy & "The Propaganda Model"
26 February 2008
Media as symbolic resource
Arab media stereotypes
"Oh, I come from a land From a far away place Where the caravan camels roam. Where they cut off your ear I
MMORPG & Society
April 10 2008
What are MMORPG's?
Massively Multiplayer Online Role-Playing Games What's the big deal? Over 4 million Americans play World of Warcraft alone (2006) WoW revenues for 2007 estimated at $1.5 billion Part of a gaming
Working and the Media: Values and Practices in news & entertainment
February 7 2008
Thinking about practice
Structural considerations contexts for media work Does economic or regulatory context trump personal or organizational agency? Options
Regulating the Media
February 5 2008
Totalitarian (government control)
Extoles the positive virtues of the government at the expense of variety
Authoritarian (government restricted)
Reflects a kind of "self censorship"
Mainstream Journalism & Policing Media Content
12 February 2007
Why Americans Hate the Media
A reflection on the practice of mainstream broadcast journalism Fallows provides a snapshot of journalism industry norms Reporting the horse race; the "g
Mass Media and the Public Sphere
February 14 2008
What is the mass media?
A common way of understanding a large audience of shared interest How audiences received news and information Mass implies a distinct, historically grounded understanding
Meaning from Media II: Social
25 March 2008
• Three elements:
– Text: admits a certain level of understanding; contain
codes that have been conformed by audiences,
culture, etc. We, as audiences, decode texts.
– Social content: m
"Representation and Race"
27 March 2008
A brief recap
Understanding "texts" The "hermeneutic circle"
Neither the text nor any individual part of the txt can be understood without reference to one another The meaning of a text must
The Active Audience
March 20 2008
How is meaning created?
The audience is not a passive vessel We are consumers of media; part of various "audiences" Research indicates that we bring our background and experience into the process of media integra
Public Diplomacy & International Broadcasting
March 18 2008
Soft Power (Joseph Nye)
Not "Hard Power"
Hard power = direct control
Getting others to "want the outcome you want"
How desirable a culture is Opens markets,
Media Influence & Politics Part 2
March 13 2008
Walter Lippmann (1920; 1925) "The Pictures in our heads"
"Media is a mediating force between the media and the masses." "allows the elite to govern better via propaganda."
Media influence and politics
March 11 2008
Media & Politics: Management and Spectacle
Media inextricably linked to politics Elites and the media The role of the audience
Early example of how medium became the form in which pol
Economics of the Media Industry: the role of profit
January 31, 2008
The Logic of Safety
Few proposed programs end up on television 10% of shows provide profit to cover the rest of the programming schedule (same holds true for music, print, film)
Economics of the Media Industry: Ownership
January 29, 2008
Implications of ownership
What forces affect the industry? Why do we care? Market influence (audience)
Media is an interpretive tool, regulated by owners
Regulation and ownership Broa
Is there something intrinsic to media?
Thursday, January 24, 2008
Innis: Bias of Communication
How do specific communication technologies operate? What assumptions do they take from and contribute to society? What forms of power do they encourage
Media & Ideology (2)
February 21 2008
Doing Ideology Analysis
Cant just look at one "text"
Have to look at different texts to see how ideology is spread over time and space
Genre Analysis. History of representation
The "big picture" of ideology
Accreted from planetesimals within the solar nebula, initially homogenous planets became molten and physically and chemically segregated. The inner planets have dense, metal-rich inner cores, less-dense mantles, and outer crusts formed from the least
The Construction of Arabs as Enemies: Post 9-11 Discourse of GWB 1) GWBs rhetoric post-9/11 praises "courage and bravery" and "puts a face on terror (and it is Arab) by employing words and expressions such as "them," "they," "evil," "those people," "
MDST 201 Midterm Review - Theories
2/22/2008 4:13:00 PM
Ben Bagdikian (2000) Concentration of ownership; only 6 multinational conglomerates dominated the mass media industry Entman (1989) Local newspaper competition; does monopoly ownership matter?