MKTG 301
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MKTG 301 Marketing Principles

  • School:
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  • Professor:
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    Myers, ThomasMyers, DeborahL.Cowles, FrankJ.Franzak, JodieL.Ferguson, ThomasA.Myers, WayneM.Slough, WayneMSlough, KatieE.Gilstrap, MichaelJ.Clubb, KatieGilstrap
  • Average Course Rating (from 8 Students)

    4.0/5
    Overall Rating Breakdown
    • 8 Advice
    • 5
      50%
    • 4
      25%
    • 3
      13%
    • 2
      13%
    • 1
      0%
  • Course Difficulty Rating

    • Easy 13%

    • Medium 88%

    • Hard 0%

  • Top Course Tags

    Always Do the Reading

    Many Small Assignments

    Great Discussions

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    • Profile picture
    Apr 04, 2017
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Gilstrap definitely knows her material and is passionate about what she teaches. Her lectures are very thorough and many things on the exam are from her lectures. Just reading the textbook won't get you that A.

    Course highlights:

    She's very open, answers questions, loves discussion in class. She does do clicker questions and has powerpoints, but enjoys when people interact.

    Hours per week:

    6-8 hours

    Advice for students:

    Don't buy the textbook. Go to class and get those extra clicker. She may put questions on the exam where information is only given in class.

    • Fall 2016
    • KatieGilstrap
    • Yes
    • Always Do the Reading Many Small Assignments Participation Counts
    • Profile picture
    Jun 09, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Professor Slough is a very knowledgable and enthusiastic professor who provides you with necessary skills for both inside and outside of the classroom. His constant positive attitude definitely make it worth it to come to class, even though it's not mandatory. He's a great mentor to reach out to outside of class to help with not just his class, but any life or career questions as well.

    Course highlights:

    I was unsure of whether or not marketing was the major I was going to pursue but this course helped me realize that this is what I want to do. If you're considering marketing, he will help guide you in that direction. I learned a lot about the foundation of marketing and some of the potential future aspects regarding marketing.

    Hours per week:

    3-5 hours

    Advice for students:

    You definitely need to study. Use the textbook and the study tools provided if you want to be successful in this class. Going to his office hours and looking over your previous exams is helpful as well.

    • Fall 2015
    • WayneM.Slough
    • Yes
    • Great Intro to the Subject Go to Office Hours Always Do the Reading
    • Profile picture
    May 23, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Slough, I've heard, is way better than all the other marketing professors. I haven't taken anyone else but he really is sweet and cares about teaching so much. Study the things he gives you the day before exam day and you'll be fine.

    Course highlights:

    Many things similar to PR classes and things you'd expect to learn in marketing. How brands create products and how to do your job to make it successful. Like PR but for a product rather than an organization as a whole or a specific person.

    Hours per week:

    6-8 hours

    Advice for students:

    If you're required to take marketing, especially as a non-business major, take Slough.

    • Spring 2016
    • WayneMSlough
    • Yes
    • Great Intro to the Subject Many Small Assignments Great Discussions

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