Chapter 17: Organizing and Controlling International Marketing Operations and
Perspectives for the Future
1. In environments characterized by intense competition, where decisions must be made quickly to
counter competitive moves, a centralized
Chapter 7: International Strategic Planning
1. An international marketing strategy involves developing and maintaining a strategic fit between the
international companys objectives, competencies, and resources and the challenges presented by it
Chapter 10: International Product and Service Strategies
1. The initial International Product Life Cycle addressed four levels of country development.
The initial International Product Life Cycle addressed three levels of country develop
Chapter 6: International Marketing Research: Practices and Challenges
1. Companies selling consumer products are especially prone to experiencing product failure in foreign
Numerous examples exist of failure in the international
Chapter 5: Cultural Influences on International Marketing
1. In the former Soviet Union, advertisements using the Marlboro Man were effective because of the
popularity of Westerns.
Advertisements using the Marlboro Man did not produce mu
Chapter 3: International Trade: Institutional Barriers and Facilitators
1. Arguments invoking employment protection are used to ensure that competing multinationals do not
import products manufactured elsewhere that might drive local manufactur
Chapter 1: Scope, Concepts, and Drivers of International Marketing
1. The U.S. consumes more than 25% of worldwide products and services.
The United States constitutes one of the most important world markets, providing and consuming a
Chapter 4: Regional Economic and Political Integration
1. People in neighboring countries often share a language, as well as other cultural elements.
People in neighboring countries often share a language, as well as other cultural eleme
Marketing chapter 8
Study online at quizlet.com/_1n305g
higher level of control
RAPID MARKET PENETRATION
Permits the company access to markets that
may be closed or that may have high entry
International Marketing: MKTG 320
Dr. Haeran Jae-Spring 2016
INTERNATIONAL MARKETING: MKTG 320-001
Mondays and Wednesdays: 12:30- 1:45pm
Room: Business Building 3186
Haeran Jae, Ph.D.
Office Hours: Mondays and Wednes
Compensation Policy & Administration
MGMT 433 Section 001 Spring 2016
M C Wimsatt Ph.D. SHRM-SCP,SPHR
MC Wimsatt Ph.D.
By Appointment Only
Room B1121, Snead Hall, Tuesday and Thursday 8:00 t
Marketing Chapter 9
Study online at quizlet.com/_1n98wa
Allows for economies of scale
Encourages global branding
Global branding involves using the same
brand name, logo, image, and p
Marketing Chapter 10
Study online at quizlet.com/_1nawcn
Have no disruption on consumption
patterns and involve only product
Marketing Chapter 6
Study online at quizlet.com/_1n2yjk
brand name has appropriate meaning
in the different languages of the target
Marketing chapter 2
Study online at quizlet.com/_1hyb0f
4 ways to reduce
1. politically neutral
2. exemplary corporate citizens
3. partner with local companies
4. local suppliers
Chapter 12 Marketing
Study online at quizlet.com/_1rm7wc
Venues for selling merchandise to
consumers using catalogs and other types of
It allows for the international expansion of
Marketing Chapter 5
Study online at quizlet.com/_1jen1c
what an outsider may or may not do
The timing of verbal exchanges in a
conversation with others.
Marketing Chapter 7
Study online at quizlet.com/_1n3wgv
The ability to communicate
with the international
is the international target
market responsive to the
marketing strategies used
Are strategic plan
Chapter 11 Marketing
Study online at quizlet.com/_1qjvbo
Unreliable transportation infrastructure.
Limited or nonexistent containerization
probems of own
Chapter 9: Products and Services: Branding Decisions in International Markets
1. Global standardization reflects a polycentric orientation.
Global standardization reflects a geocentric orientation. A local adaptation strategy reflects a
Chapter 8: Expansion Strategies and Entry Mode Selection
1. Managers of small and medium enterprises and managers of multinational firm managers alike must
evaluate the costs of delivering their products and services to their target markets.
Chapter 16: International Pricing Strategy
1. The location of production facilities determines the extent to which a company can control costs and
price the products competitively.
The location of production facilities determines the ext
Whats Selling Where? Oreo
Hello Hong Kong from Jcrew!
Oreo Cookies and Jcrew
How do we overcome these challenges?
International Marketing 320
Chapter 5 Cultural Influences on Int'l marketing
Working with Japanese Video
Japanese are more strict and you can't question authority.
Etiquette is emphasized in Japan.
People respect hierarchies, they never interrupt higher ups.
High work ethic.
MKTG 320 Reading List
Virginia bulls go to Russia ( Times Dispatch) January 24, 2012
New Lifestyles Abroad Save U.S. Mill (The Wall
Please match each country with the correct capital (total 47 countries).
Chapter 1 Scope, Concepts, and Drivers of International Marketing
Levels of International Marketing Involvement
o Domestic Marketing
o Export Marketing
o International Marketing
o Global Marketing
Internationalization Philosophies (EPRG Framework)
Consumer Decision making process
Nonmarket controlled info source vs. Market controlled info source
Cognitive dissonance, Involvement, Evoked set
Routine Response Behavior, Limited Decision making, Extensive decision