10 out of 10 points
Jason, a personal care products manufacturer, incorporates customers suggestions in designing a
new line of safety razors for men. The new product is launched as an improved version of the
previous product. However, when th
Information Search: Situational Influences
Perceived value of information and search
Ease of acquiring and using information > allows of efficient search and can both
increase or decrease search level
Costs of external search:
Creative Workshop: Chapter 3
The first objective our group was tasked with was taking known evaluative
criteria, and preparing an in-store advertisement that properly suggests them, then s
General Discussion Areas Your task is to audit the choice
A mundane product or service costing less than $5.
I`ve interviewed a friend who recently purchased a toothbrush. He
was the only person who played and role in the decision maki
June 10, 2010
Watch the following documentary and provide your perspective
on the following topics:
What role does perception play for Costco? How does this impact
their marketing strategy?
Perception is their key for marketing to get you to ge
MKTG 315, Buyer Behavior
The mission of the VCU School of Business is to prepare students for successful careers and
lifelong learning by providing management education firmly grounded in technology,
interdisciplinary teamwork and global pe
05/19/2015 Lecture Notes
I. What is consumer
Need- what may all share
Want- what we want based on culture/subcultureor self
Exchange Costs- not just price but convenience
Denis Velasquez Mon May 18 11:39:30 CDT 2015
Consumption and consumer Behavior
The actual human thoughts, feelings and actions involved in consumption experiences and or
A eld of study (human inquiry) that is developing
Denis Velasquez Mon May 18 14:57:10 CDT 2015
Value and the consumer Behavior Value Framework
Describe the consumer value framework, including its basic components.
The consumer value framework (CVF) represents consumer behavior theory
(a) 400; (b) 250; (c) 0; (d) 600; (e) Total Cost = $109,750; (1) The ﬁrm uses subcontracting,
but not backordering; there is no production in one month for "delivery" in an earlier
month. Subcontracted quantities are 100 in March, 50 each in April, May, a
113. Osprey Machine Works has the following demand requirements and other data for the upcoming
Quarter Demand Previous quarter's output 2500 units
1 23 00 Beginning inventory 200 units
2 2400 Stockout (backorder) cost $50 per
Plan A has cost of $378,000, plan B has cost of $368,500, and plan C has cost of $425,000.
Plan B has the lowest cost. Note that Plan C has an ending inventory of 100 units, which is the
result of level production which exceeds demand in the last quarter.
Chapter 4 - Consumption and Post-purchase Behavior
Product and Service Consumption
Consumption is the possession and/or use of goods and services and the benefits they
Consumption set is the mix of goods and services acquired and used by indivi
Chapter Three - Alternative Evaluation
Salience (Importance) of Evaluative Criteria
Marketers determine the salience of each evaluative criterion and identify those
characteristics most likely to influence target customers.
. too fast
9/2/2014 | Second Class
Chapter Two - Problem Recognition and Information Search
A Continuum of Consumer Decision Making
Routine Response Behavior
Limited Problem Solving
Extensive Problem Solving
Involvement: Level of importance give
10/14/2014 | Seventh Class
Chapter 9 - Attitudes and Intentions
Attitude - A learned disposition to react in consistently favorable or unfavorable manner
with respect to a given object.
Consumer beliefs and feelings > Consumer attitudes > Consumer intenti
8/26/2014 | First Class
Probably dont need to buy the book.
If you do, buy the 3rd edition, used, from Chegg.
Tests are mostly from Course Lectures.
Chapter One - An Overview of Buyer Behavior Foundations
Terminology: Shopper, Buyer, and Consumer
9/30/2014 | Sixth Class
Chapter 7 - Learning, Memory, and Perception
Behavioral Learning Theories
view learning as based on observable behaviors or responses to stimuli
exposure: Stimulus-Response Theories
Operant or Instrumental C
9/23/2014 | Fifth Class
Chapter Five - Self-Image and Personality
Forms of Self-Image
Actual Self Image
how consumers see themselves
how consumers would like to see themselves
how consumers feel others see them
9/9/2014 | Third Class
Brand Reputation / Quality
Difficulty to Judge Quality > Higher Perceived Purchase Risk > Brand Reputation
Brand Name Drugs vs. Generic Drugs
Country of Origin
An indicator of: Price and Quality
Studying for Test #1
What is the difference between shoppers, buyers, and consumers?
Shoppers are just in the marketplace. They arent necessarily buying products.
Buyers complete the exchange process (they actually purchase the product).
-How often they buy
-How they buy together
-How much they are willing to pay
-Quality of the product