MKTG 330 Integrated Mktg Comms
SUMMER 2017 Online Course
Dr. Deborah L. Cowles
VCU School of Business Mission
The mission of the VCU School of Business is to prepare students for successful careers and
lifelong learning by providing management education f
Planning and Components
Understand and recognize the elements of a six-month
Gain knowledge and ability to plan sales.
Calculate changes in sales as percentages.
Understand the importance of turnover.
Four Theories of the Press
First published in 1956
Reaction to Cold War
Roots in royal control of society where
Semester Written Project MKTG 330 OPTION #2
(Abbreviated) Integrated Marketing Communications Plan
What you need to do for the Semester Written Project is to identify a business or not-for-profit
organization that can improve its profitability