How does market concept apply to the case?
Customer orientation: meeting customer needs
Coordinated effort: (how different department work together to help a customer)ex
Kroger, produce man- let me walk you to this, or having items in certain areas for
Chapter 2 The World of Retailing
o Retail mix- elements use to satisfy their customers needs
o Four elements of retail mix: they types of merchandise or series
offered, the variety and assortment of merchandise offered, the level
Chapter 1: THE WORLD OF RETAILING
Shoppers are fleeing from physical stores: they shop online
1.WHAT IS RETAILING?
Retailing is the set of business activities that adds value to the products and
services sold to consumers for their personal or family use