Marketing Management- Class Notes- Behavioral Data and survey research
falls to the company's marketers.
trend trackers and opportunity seekers.
Marketers also have extensive information about how consumption patterns vary acro
Marketing Management- Class Notes- Marketing Research
The Marketing Research Process
Case Study: American Airlines (AA)
The marketing research manager was assigned to investigate
how first-class passengers would rate these services and
how much extr
Marketing- Class Notes- Marketing Defined
There are a host of definitions for marketing. Here are two of the most widely accepted.
The process of planning and executing the conception, pricing, promotion, and distribution of
Marketing- Class Notes- Surveys, Data analysis, and Competition
What We Have Done:
Retail Customer Survey
Capture data on name recognition, Extension topic interest, preferences for
communication, time and location, and demographic information.
Marketing Management- Class Notes- Contact methods
Once the sampling plan has been determined, the marketing researcher must decide how the
subject should be contacted:
2) telephone, 3)personal, or online interview.
Step 3: Collect
Marketing Management- Class Notes- Marketing Information Systems
Paths and Channels
Every firm must organize and distribute a continuous flow of information to its marketing
Companies study their managers' information needs and design marketing
Marketing Management- Class Notes- Internal Records
Sales Information System
Databases, Warehousing, Data mining
Marketing Intelligence System
1.Customers and sales representatives
Marketing Management- Class Notes- Marketing intelligence System
The Marketing Intelligence System
is a set of procedures and sources managers use to obtain everyday information about
developments in the marketing environment.
Sources of Information
Marketing Class Notes- Promotion and customer service
Promote between programs and counties!
If you like this program, youre bound to love that program, too!
Many residents live, work and travel across counties. Know and promote border county
Marketing Management- Class Notes- Demographics and trends
Melting Pot VS Salad Bowl
According to the 2000 census:
the U.S. population of 276.2 million was 72% white. African Americans constituted 13%, and
The Latino population had been growi