BSCL405-T103_2171_1: BSCL405-T103 Warehouse and Inventory Mgt
1. Anyhow, as the development trend of the logistics, inventory management has a
great progress. We can carry on more examples of the connection between the
_ have the longest product life cycles.
The purpose of the screening stage in a new-product development
process is to:
refine the promotion campaign to be used with the new product.
1. Define and compare primary and secondary data providing examples of each.
Primary data are fresh (new) information collected for the first time by a researcher himself
for a particular purpose. It is a unique, first-hand and qualitative
1. Explain what marketing channels and channel intermediaries are, and describe their
functions and activities.
A marketing channel is a business structure of interdependent organizations that reach from the
point of production to the consu
In this case, we can saw a specific issueIs a verbal agreement legally binding?
The answer is: Absolutely yes! Verbal agreements and oral contracts are generally
valid and legally binding as long as they are reasonable, equitable, conscionable and
1. Discuss the marketing mix, specifically promotions role, goals, and tasks, as well as the
elements of the promotional mix.
Promotional strategy is the plan for using the elements of promotionadvertising, public
relations, sales promotion
1Describe nonprofit organization marketing. Name five nonprofit
organizations. Select one of the nonprofit organizations, identify its publics, and
determine the benefits that the identified public groups desire from the nonprofit
1. What is a product and why is it important? Define and provide examples for a product
item, product line, product mix, and brand.
A product is anything, desired or not, that a person or organization receives in an exchange. The
Aspen Manufacturing Company sells its products for $33 each. The current production level is
50,000 units, although only 40,000 units are anticipated to be sold.
Unit manufacturing costs are:
Direct manufacturing labor
1. Pribil Farm Equipment is a job-order costing manufacturer that uses a plantwide overhead rate based on
direct labor hours. Estimations for the year include $420,000 in overhead and 30,000 direct labor hours.
Pribil worked on five jobs in March. Data ar
Furniture, Inc. estimates the following number of mattress sales for the first four months of
Finished goods inventory at the end of December is 6,600 units. Target endin
Ben & Jerry's is committed to sourcing Fairtrade ingredients as a way to improve the livelihoods
of small family farmers around the world. Fairtrade is a global movement to make sure small
farmers in developing countries can compete
2. How innovative is the product? Is this product adaptation?
Once a year, in late fall, the marketing team gets together to discuss flavors for the next year.
The team looks at consumer trends and reviews submissions made on Ben & Jerrys Suggest