Com 379: Week 6
Who owns Media?
What costs are involved in the
making of media?
How are costs funded?
Who Owns Media?
Economies of scale
Consider the gro
Com 379: Week 2
Why & How do we study media
Industrialization of Culture
Empire of the Air
Why: Media as Public Sphere
a space for public
debate that the
mass media can
What is this class about?
Understanding media industries is an
important component of being an
educated citizen and consumer
By understanding how media industries
operate, we can better appreciate how
and why the media texts
CALIFORNIA STATE UNIVERSITY, DOMINGUEZ HILLS
College of Arts and Humanities
Course Number, Title, and Units: Com 379: Media Industries (3)
Instructor: Dr. Sharon Sharp
Office Hours: Tu & Th 12
CREATOR TYPICALLY THE PERSON WHO HOLDS THE GUIDING CREATIVE VISION OF A
o TV SHOWRUNNER, MOVIE DIRECTOR OR MUSICIAN
INDUSTRY EXECUTIVE ROLES
o MAINTAIN FINANCIAL INTERESTS OF EMPLOYERS
o INTERPRET AUDIENCE DESIRES TO PRODUCE THE RIGHT TEXT AT
media as a public sphere
o Public Sphere the unique space for public debate that mass media can provide in modern
o Impartiality is the key
o Both entertainment and informational
Vital for democracy
o Dominant ideology the social common sense