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MKT 313 Integrated Mkt Communications

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  • Top Course Tags

    A Few Big Assignments

    Great Intro to the Subject

    Group Projects

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    • Profile picture
    Mar 05, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Professor Maskulka would give you lots of real life examples (not just reading slides) linked to theories, so you can learn what's happening in real business not just principles or terms, which is really helpful. Also fun assignments & projects like print ad. Good advertising class overall.

    Course highlights:

    Not a lot reading required but gives you useful examples in real business. I learned a lot about creative advertising from the assignments and projects. The group project is about analysis of a restaurant in the town so we can go to the place for a clearer view. There's also tutorial in digital media lab for making podcast.

    Hours per week:

    3-5 hours

    Advice for students:

    No need for textbooks. But word hard and memorize the slides for the 2 midterms. No final exam, just a group project. There are some quizzes but he'd let you know the exact parts you need to review so no worry.

    • Fall 2015
    • JamesM.Maskulka
    • Great Intro to the Subject A Few Big Assignments Group Projects

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