Choosing a Store Location for a Boutique
1. List the pluses and minuses of each store
The downtown arcade:
Newly renovated building that will attract new consumers.
Location of store considering in high traffic pedestrian area.
Three year lease
January 30, 2016
Week 3; #5075 Bus 145 Retail Management
Week 3 Case - Staples, Inc.
1. Access the extent to which Staples has developed a successful multichannel strategy.
What factors have contributed to its success?
Staples has created
January 18, 2016
Week 2; #5075 Bus 145 Retail Management
Week 2 Case - Build-A-Bear Workshop: Where Best Friends are Made.
1. Is the Build-A-Bear Concept a fad, or does it have staying power?
I do not believe that they are a fad and that t
1. Which of the four approaches to setting a price does Carmex use for its products?
Should one approach be used exclusively?
The pricing approached that Carmex uses include, odd-even pricing, target pricing, yield
management pricing, and
January 31, 2016
Week 4; #5075 Bus 145 Retail Management
Week 4 Case - The Decision Making Process for Buying a Bicycle.
1. Outline the decision-making process for each of the Sanchez familys bicycle purchases.
1. Need Reco
January 19, 2016
Week 1; #5075 Bus 145 Retail Management
Week 1 Case - Tractor Supply Targets the Part-Time Rancher.
1. What is TSCs growth strategy? What retail mix does TSC provide?
TSC is constantly testing new merchandise within their
The marketing mix is most commonly used through the 4 Ps of marketing: Price, Product,
Promotion, and Place.The marketing mxed is designed to get the attention of the consumer. The
product is something that a customer specifically needs it can be somethin
J. Crew is far less colorful than both Jcpenney, and American Eagle Outfitters. It has more of a
classy style all white and black page. They also are a lot more subtle with their advertising, they
don't really do anything to make the sale pop out
I opened the www.nrf.com website and I found an article titled "How mobile and big data
are changing retail marketing." This article offers several developments and issues that
the retail industry is facing. Mobile is a great tool to help small companies
Customer service: Retailers can develop great customer loyalty by having an excellent
customer service. The way customers are treated in store has a huge influence on
weather they will come back to the store. If the customers are greeted with great
January 28, 2017
Retail Business Manager Interview
I had the amazing opportunity to Interview Christopher Emery a manager at Anytime
Fitness Gig Harbor. He was very kind and took time out of his busy schedule to all
1. What is Tractor Supply Companys growth strategy?What retail mix does TSC provide?
TSC places their stores in very strategic areas that will get a lot of customers.They allow space
for their displays and their individual departments. Th
1) Postpurchase Evaluation
In the website Boundless The definition of Postpurchase Evaluation is the final stage in
the consumer decision process when the customer assesses whether he is satisfied or dissatisfied with a
purchase. Postpurchase Evaluation i