Inbound Marketing and Web 2.0
Due April 14th, 2016, 10:00 AM
Please read the case carefully and answer the following questions:
1. Calculate the customer lifetime value of each the four segments: Marketer Marys,
Owner Ollies, B2B and B2C.
Samsung: From Gallop to Run
1. How was Samsung able to go from copycat brand to product leader?
Answer: Back to the 1960s, Samsung was a company who had productions on
low-end brand technology till the new product development strategy was
discovered by th
Land Rover of North America
Land Rover of North America is debating three positioning
options for a new Land Rover Discovery. We will be looking at the
roles that each brand in the product portfolio plays to support the