DES 166 | Project 3 | Picnic Packaging
You have been hired by a major Seattle catering company.
They are launching a new line of affordable sandwich lunches for corporate picnics.
Design a formally interesting package to protect, trans
More original letterforms.
The Poster as a Medium
exists in a public space
is seen by more than one person at a time
typically seen from varying distances
should be visual, use text (paragraphs) sparingly
BORN IN 1984:
Originally intending to
declare a more general
art major, Jessica fell in
love with a sophomore
year graphic design
Adobe Font Folio 11
Education Essentials Student and Teacher Edition
The essential font collection for design education.
Adobe Font Folio Education Essentials 11 Student and Teacher Edition software
is an OpenType font collection for teaching and learning
Before the advent of the printing press, every document was hand scribed.
The Gutenberg bible, printed in 1456, marked the invention of movable type (on a printing press)
The Gutenberg bible used Blackletter (script used throughout Wes
.IaYou may even get an improve-
;gnent on your idea.
-:And you are still in a position to
' iii-eject the criticism if you think it
ll NUT SEEK PRAISE.
IT IS quite easy to get approval if
we ask enough people, or if we ask
Everything you wanted to
know about yourselves in 20 slides.
I KNOW WHERE YOURE
(Washington, Oregon, Idaho, Utah, Colorado, NY, Ecuador, Korea, Indonesia, China, Singapore)
ESSENTIALS OF S
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January 21, 2015
of the sheep
is due today
in class today.
But first, a recap.
Points refers to the size of the type.
Leading is the space between lines of type.
For a typographer, what does t
Nyle Miura & Annabelle Wu
PHOENIX | NEW CENTER | SKIDMORE
MASTER OF FINE ARTS
Designers: Edward Fella
Tips on Making Public Presentations
Des 209 Making Public Presentations
Where to start:
Do your research. Determine what you want to say.
Develop an outline.
Be clear about the purpose of your presentation.
Dont assume the information will spea
What is type?
Typography is what
language looks like.
llen Lupton, designer and author of many design
books including Thinking With Type
Typography is about the shapes
of letters, their use and the settings
in which they appear.
o Bergstrm, Essentials
1953 - Present
Id switched majors three or four times I was lost
Running out of my parents money I had a friend.
He was a really frustrated graphic designer. It tapped
something in me Fred Woodward
First Internship at City of Memphis Magazin
same size, same weight (Garamond 9pt) / contrast through alignment
same size, weight / contrast created through placement, spacing
same size / contrast created through placement, weight
same size, style contrast created
Typography involves the selection of
the right typeface, readability, order,
and logical positioning of components
as well as a meticulous attention to
Working with a Paragraph
The paragraph is one of the basic components
I'm not against
beauty, it just
sounds boring to
Gotham Book (July 2004 - Present)
Avenir Bold (March 1994 - July 2004)
Geometric 415 Medium (July 1991 - July 2004)
The professions time
and energy is used up
demand for th
1 / 20
German typographer, type designer & design educator
Peiran Tan & Rajan Makker
2 / 20
Andrea Tinnes (1969 ) is a 46-year-old typographer,
type designer and design educator based in Berlin. She is
also the Prorector (Dean) of
Born June 21, 1963
Attended Royal Academy of Fine Arts in
The Hague, 1982-87
1989: Started work at BRS Premsela Vonk
(now Eden Design) in Amsterdam (1989-1993)
In 1993, he moved to Berlin
to work for MetaDesign &
became the typog
It should arrest and hold attention.
It should then invoke curiosity.
It should surprise.
It should invoke wonder.
It should bring joy.
Bonus points if its funny.
How can visual
Born and raised in
Developed a love of
fine arts and design
Transition into college
Attended the University of Cincinnati
Interned under WGBH
with Chris Pullm
Co-founder of Emigre
1955: Voorburg, Holland
UC Berkeley, Photography
r u d y Va n d e r l a n s
Chief Editor + Art Director
1994 - Chrysler desig