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COM STRAT 380 Advertising Principles & Practices

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  • 2 pages ComStrat380_Fall_2013_Exam_1_Study_Guide
    • ComStrat380_Fall_2013_Exam_1_Study_Guide
    • Washington State University
    • Advertising Principles & Practices
    • COM STRAT 380 - Fall 2013
    • ComStrat380 Fall 2013 Exam 1 Study Guide Exam Date: Thursday September, 19th Definition of advertising-is a paid form or persuasive communication that uses mass and interactive media to reach broad audiences in order to connect an identifies sponsor with
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    ComStrat380_Fall_2013_Exam_1_Study_Guide

  • 4 pages Chapter 13 Notes
    • Chapter 13 Notes
    • Washington State University
    • Advertising Principles and Practices
    • COM STRAT 380 - Fall 2013
    • Chapter 13- Digital Media Interactive Media: Web 2.0 -Web 1.0 (1991-2003) began with the release of the WWW to the public in 1991, characterized by websites where users (consumer) were limited to the passive viewing of content that was created for them -W
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    Chapter 13 Notes

  • 4 pages Chapter 15 Notes
    • Chapter 15 Notes
    • Washington State University
    • Advertising Principles and Practices
    • COM STRAT 380 - Fall 2013
    • Ch 15 Media Planning -the process of choosing the vehicle of mass communication in which to place an advertisers message, purchasing that time or space, and insuring that the advertising message runs as purchased -The media plan is a written document summ
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    Chapter 15 Notes

  • 13 pages ComStrat380_Exam2_StudyGuide004
    • ComStrat380_Exam2_StudyGuide004
    • Washington State University
    • Advertising Principles and Practices
    • COM STRAT 380 - Spring 2014
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    ComStrat380_Exam2_StudyGuide004

  • 15 pages ComStrat380_Exam1_StudyGuide003
    • ComStrat380_Exam1_StudyGuide003
    • Washington State University
    • Advertising Principles and Practices
    • COM STRAT 380 - Spring 2014
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    ComStrat380_Exam1_StudyGuide003

  • 9 pages ComStrat380_Exam3_StudyGuide005
    • ComStrat380_Exam3_StudyGuide005
    • Washington State University
    • Advertising Principles and Practices
    • COM STRAT 380 - Spring 2014
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    ComStrat380_Exam3_StudyGuide005

  • 2 pages ComStrat380_Exam2_study_guide
    • ComStrat380_Exam2_study_guide
    • Washington State University
    • Advertising Principles and Practices
    • COM STRAT 380 - Spring 2014
    • ComStrat380 Exam #2 Study Guide- Fall 2013 Chapter 6 Types of research (ex. market, advertising, primary, secondary, etc.) The difference between Quantitative/Qualitative research methods The types of research methods (survey, focus group, etc) Reliabilit
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    ComStrat380_Exam2_study_guide

  • 2 pages ComStrat380_Fall_2013_Exam_1_Study_Guide
    • ComStrat380_Fall_2013_Exam_1_Study_Guide
    • Washington State University
    • Advertising Principles and Practices
    • COM STRAT 380 - Spring 2014
    • ComStrat380 Fall 2013 Exam 1 Study Guide Exam Date: Thursday September, 19th Definition of advertising, advertising campaign, targeting, positioning, branding, IMC, product category Each era/age of advertising Different types of advertising (retail, insti
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    ComStrat380_Fall_2013_Exam_1_Study_Guide

  • 2 pages Exam_3_Study_Guide_fall2013
    • Exam_3_Study_Guide_fall2013
    • Washington State University
    • Advertising Principles and Practices
    • COM STRAT 380 - Spring 2014
    • Exam 3 Study Guide- ComStrat380 -chapters 11-14, chapter 15 will no longer be on the exam -There will be additional questions based on examples from class Ch.11 The role of the media planner Define media plan, media mix Measuring aspects of media: frequen
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    Exam_3_Study_Guide_fall2013

  • 7 pages Chapter 12 Notes
    • Chapter 12 Notes
    • Washington State University
    • Advertising Principles and Practices
    • COM STRAT 380 - Fall 2013
    • Chapter 12 Traditional Media Print Media vehicles include: -Newspapers magazines brochures posters outdoor -Print provides more information, richer imagery and longer messages than broadcast media -Often used to generate cognitive responses -more flexible
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    Chapter 12 Notes

  • 2 pages Chapter 11 Notes
    • Chapter 11 Notes
    • Washington State University
    • Advertising Principles and Practices
    • COM STRAT 380 - Fall 2013
    • Com 380 Chapter 11: Media Basics Movie online Channels to contact points Customer service -Represents a companys attitude and behavior during interactions with customers -Sends some of the most impactful brand messages that customers receive New Consumer
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    Chapter 11 Notes

  • 7 pages How Marketing Communication Works
    • How Marketing Communication Works
    • Washington State University
    • Advertising Principles & Practices
    • COM STRAT 380 - Fall 2013
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    How Marketing Communication Works

  • 10 pages Newspaper Basics
    • Newspaper Basics
    • Washington State University
    • Advertising Principles & Practices
    • COM STRAT 380 - Fall 2013
    • "!' JJ~ ~ 5 tv\lPv~ ~ t -tJbl],0& -J-e llt\YlA-c.+ Ct-dvt>K'-f-l ~ v 0 ~ v rD-A +o r-R-fAt ~ .~ r rtQ-d~/r~ r1ttl 14- s~ o ~ C1reulCL.fiCXl s . .,depuiJv.ft~ . vw0'lv~ Ctr-cu\ ct hQJY) -&cfw_7AA1 E> ~ rYJvnon . CL/o<J+ nc: S' . s - Scc-rkx:x~4 t,.-=- ~SV
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    Newspaper Basics

  • 11 pages Strategic Formats
    • Strategic Formats
    • Washington State University
    • Advertising Principles & Practices
    • COM STRAT 380 - Fall 2013
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    Strategic Formats

  • 7 pages Types of Agencies
    • Types of Agencies
    • Washington State University
    • Advertising Principles & Practices
    • COM STRAT 380 - Fall 2013
    • 1\-u_ V\- -U&+ A~t>\V\~ A~s CYi":>f'" PoY1-t.<-t-~09u i~ lkw ~ O(r~ 00~ crr9ar1;~ 5 h\c-t;V\ 0.reA.3 . ' Au<>JY'lt- ~a.~+ . ACU:vv\+ plCt(lV\Y\~ Q(ld ~SW.r-Ch Llfcfw_Cthv-t c\,weJD(=>~t- v."cl research \-'\t(\CA r-tS<'.L'trCh, p \0t11rl IV!) and. bl~ tV
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    Types of Agencies

  • 8 pages What Influences Consumer Decision
    • What Influences Consumer Decision
    • Washington State University
    • Advertising Principles & Practices
    • COM STRAT 380 - Fall 2013
    • 'Oz\~ t :tfuh ~OY\~r (Vl.~ ~ or~ A n tl~h U ~ .- bJ~ v t ~ C t'\ -~ 1 A- o+ ~ v nh\ ~ l etkr- ~k. . ChCtfk<- ZQ \;Jh_~\- lv'lfl~ ~'b-Wl~ ~S1~( ~ ~ ~OL\Jt \n~V'i-~l ~ v y- . (0_V),c:L &sen k!> hv.,., q~s ~u,.1 1 pv-r-chAb-cfw_. I U k O Y ctK~ &~ ~wc.:f~)
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    What Influences Consumer Decision

  • 4 pages The Seven Steps of Marketing Process
    • The Seven Steps of Marketing Process
    • Washington State University
    • Advertising Principles & Practices
    • COM STRAT 380 - Fall 2013
    • l f\0r& ~/t' ' \~ p, llc.t, ( l Dnv'Ul l-U\~) d uck c.; ~ uho1 () Y\L k v~d .f o ma k +M pw-ac:!Nc~ e.ct-od~ a~ct.Ss,.b"-t, ~ eus~s. ~ d~&h\buh(Jy) uhontlL L e tiso ~ds 0 t ' \-\- . , n ~5.ll~ ' . . ~ 1\'iu-~ r~1s-(, . ~ Y tlW dA~fnJa_;~ 11 V-LShOY\~ r l
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    The Seven Steps of Marketing Process

  • 8 pages The New World of Marketing Communication
    • The New World of Marketing Communication
    • Washington State University
    • Advertising Principles & Practices
    • COM STRAT 380 - Fall 2013
    • \h\Jrs. l()JZZi l 3 Chapkr \ . W \'-Je,\;0 (OM'Y1vnlC.cthcn a \~r \<l rA- N (~fl/\q ~ . pt\ (.\- \ (V\&JYi n.~ p (\ V1 c\rU- 3 ,h -ny'Y\.Q_S \ \J rMO.\ \ \ow o f- , hCAJ~ ~- ~ _COV\tQpts o.\-tOfl\yY\LJY\.\ c.a, 110() c \t,\Jt\ormw\ . YV1C\(l-e:flllj Q~V'.
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    The New World of Marketing Communication

  • 7 pages Affective Responses
    • Affective Responses
    • Washington State University
    • Advertising Principles & Practices
    • COM STRAT 380 - Fall 2013
    • Tuocfw_" 9/ 12 l\~-\iv-e. ft!;:~ s OOM-t,-\'ht(\~. M i re c N' our t:e. dng;, t1 b w+ 1 ' ~c.ki~u de.OG<1be ~ SO(Y\L~,nq -rhet+ ~mul(.\.k S wCtn+ s , .\-oJch.t.stk ervw>-hVV>~ , c lnel e f : c( k .KQ;\1n5~ \'3 m. r'l d rv>-tS S a CJ.LS Ci n C cl)~+- cfw_/
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    Affective Responses

  • 7 pages Comparative Advertising
    • Comparative Advertising
    • Washington State University
    • Advertising Principles & Practices
    • COM STRAT 380 - Fall 2013
    • \ hlXs. ~/st r5 COiv\f OJ<l \wt Advuti& i nj -~\ti~-\-~ sh~ - ~v\a:tl.CMS ~ .fh.o~ .~ 1'h&v.f0-S M~ \~- hL Lqr'\b<A.M f"rc.,.\ ( )'cfw_i ~\'f) lf1 C~oJlM~d ~.wtArd-.~ pG<Y"'l;ts 6~ ~6tvl ct t'\ CAdV'V+-i s.t-r ~ V\l't~-t, c\'l'ra.ck<,s-hc.<), o. f :(, "+
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    Comparative Advertising

  • 7 pages ComStrat380_Fall2013_syllabus
    • ComStrat380_Fall2013_syllabus
    • Washington State University
    • Advertising Principles and Practices
    • COM STRAT 380 - Spring 2014
    • Advertising Principles and Practices, ComStrat 380-01, Fall 2013 Instructor: Amanda Miller, MSJ E-Mail: [email protected] Course Location: GCADD 21 Course Time: Tues/Thurs 9:10 a.m. 10:25 a.m. Office Hours: Mon 11:30-1, Tues 10:30-11:30, or by appointment
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    ComStrat380_Fall2013_syllabus

Advertising Principles & Practices Advice

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    • Profile picture
    May 11, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    I would recommend this course because it provides the knowledge that is needed to gain a better understanding of advertising.

    Course highlights:

    I learned plenty in this course about making swot analysis and how this can help to develop a better advertising campaign.

    Hours per week:

    3-5 hours

    Advice for students:

    I would tell students that this course is what you make of it! Learn as much as you because everything that is taught in this course can only benefit them in the long run.

    • Spring 2016
    • J.Willoughby
    • Yes
    • Great Intro to the Subject Group Projects Requires Presentations
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