What is Persuasion?
the action or fact of persuading someone or of being persuaded to do or believe
a belief or set of beliefs, especially religious or political ones.
What does it entail?
How is persuasion different from Propagand
COMSOC 321 Study Guide Exam 1
Chapter 1: Introduction
Course and text key concepts
Racial minorities in the U.S.
o Fastest growing cultures minorities (Asian American, Hispanic
or Latin American, native Hawaiian and other pacific islander )
1. Racial and ethnic demographics in the united states. Fastest growing
cultural minorities ( us census 2010)
Hispanic or Latin American
Native Hawaiian and other pi
Mixed races a group of people who share sim
Communication: sharing information. Facts, emotions, impressions, perceptions, and
interpretations of the real world, desires, intentions. Verbal or nonverbal. Conscious or nonconscious.
- How can communica
Desmond Morris (Watch video online for needed information)
- Body Language
o Different countries have very different meanings for specific hand gestures
OK hand symbol in America is an obscenity in India
In France, the OK symbo
Campaign Analysis Paper: Depression in College Students
Dr. Wenjie Yan
March 3, 2016
Depression is an issue that affects college students worldwide, and not only hinders their
health, but also their academics and overall well-being.
reasons to study persuasion
to become more successful persuaders in your job and with family and friends
a symbolic communication between two or more people with an
intent to change, reinforce, or shape the attitudes, beliefs,
and/or behaviors of the rece
o People low in self-esteem are more susceptible to persuasion
o People with moderate self-esteemClose-mindedness and narrow minded
o Find it hard to list counter-arguments against their position
o Halo effect: when one trait dominates the way a person is view by others. EX:
more attractive people kinder, intelligent, honest, warm, talented higher liking.
o More likely to comply with request: WHY?
Inoculation theory: weak attacks serve as inoculation, stimulating
one to develop counterarguments and build resistance to later
o We are motivated to defend position, and
o We have some prac
Peripheral cues: Not logically relevant to the arguments or cant be used to logically
refute or support the arguments
o EX: message length, number of arguments, source expertise, source attractiveness
Heuristics: structured cognit
Exam 3 review
Next Tuesday (April 19)
Exam 3 NO exception
Next Thursday (April 21)
Final campaign papers due by 1:30p NO
Group presentations start
This week and next
Today: Cognitive dissonance theory, part I
Thursday: Exam 2 review
Next Tuesday (March 29): Murrow
Symposium, No class
Next Thursday (March 31): Second Exam;
Sign up for presentation
The Fox in Aesops
REVIEW FOR EXAM 3
Test 3 on next Tuesday. Please bring your
student ID and pencil to the exam.
Be ON TIME wont be let in if you are 10
Final paper is due 1:30pm, next Thursday
Group presentations start from next
ComSoc 301 Notes
Instructor: Grace Wang
Office: Jackson Hall 366 (Tuesday and Thursday 1-2)
Everyday there will be a question of the day.
Exam dates: (May 22nd Friday, June 5th Friday, June 19th Friday)
3 absences without p
ComSoc 321 CLEX 17, April 16 2015 5 points
NAME (print) _Ming Wagoner_
Consider one of the situations depicted in the videos you saw today. What does it say about
cultural differences? How would you have behaved in this situation?
Personal space is anothe
Running head: INTERCULTURAL COMMUNICATION WITH AMERICA AND CHINA
Intercultural Communication with American and China
Communication & Society 321 - Term Paper
Ming J. Wagoner
Washington State University
Running head: INTERCULTURAL COMMUNICATION WITH AMER
COMSOC 321 CLEX 15 April 9 2015 5 points
NAME: _Ming Wagoner_
How did Professor Chomsky define American identity? Do you agree with his definition? How
would you describe American group identity?
Professor Chomsky, focused much of his definition of Americ
Exam 4 Reading Guide
Please define the term sequential influence techniques.
Soften up a client using steps to slow influence such as Alcoholics anonymous 12-step program
or car salesman long list of tactics
Please define the term compliance ga
Exam 3 Reading and Study Guide
What does the cognitive response perspective assert?
Peoples own mental reactions to a message play a critical role in the persuasion process,
typically a more important role than the message itself.
Exam Two Reading and Study Guide
Please describe what a Likert scale would look like.
Contains a series of opinion statements, respondents read each item and indicate their
agreement or disagreement with each statement along a numerical scale
Exam 1 Reading Guide
Please list and briefly describe the six ways todays persuasion differs from pervious eras.
We are constantly exposed to advertising messages thru internet
The number f persuasion messages has grown exponentially
October 6, 2015
Risk Reflection 1
My example of Risk Communication is from the recent campus shooting at Umqua
Community College in Oregon. According to USA Today, a 26-year-old man killed 13 people
and 20 were injured from this
THINGS THAT YOU SHOULD KNOW OR STUDY:
PowerPoint Slides: Lecture 2, 3, 4, 5, and 6 (All on Blackboard)
Problem Analysis Paper
The majority of students at four-year universities are unaware of the long-term health
effects of binge drinking and how the social settings in the college environment encourage
unsafe and often illegal fo
Exam 2 Review
Two types of question? Benefits & Drawbacks?
Takes pressure off of you to list ALL potential answers
Harder to analyze requires coding
Provides messier data
Please list and briefly describe the six ways todays persuasion differs from
Number of messages
Conducted via institutions and organizations
Complexity and mediation
Please list the three