What makes some firms more profitable?
Having a customer focus
Change in technology has made mass media marketing strategy irrelevant, you
wont reach who you want to
Technology lets you know a lot about people marketing analytics
New needs that have resul
Which of the following is an example of a companys external metrics?
In general, it costs _ times more to replace a customer than it costs to keep a
To estimate the lifetime value of a customer at a given rate of custo
Product Lifecycle Stage
Elysian Brewing Companys stage in its product lifecycle could be looked at from two
different perspectives. The first is looking at the product as craft beer in the craft
beer industry. From this perspective, Elysian Brewing Compan
In the previous chapter, some definitions and examples of the concept of sustainability
and probable trends in environmental matters and regulations were presented.
Chapter 2 will serve as a framework to help analyze a company
How designers think about needs
a. Problem recognition
b. Involve Users
a. Is the solution complete?
b. Does the form match the function?