Marketing Strategies Chapter Two:
The Marketing Mix
1. Those selling a product must develop a product that meets the needs of the target market, set a price
for the product, get it to a place where the consumers can buy it (distribute it), and inform the
Marketing Strategies Chapter Seven :
1. Demand-based pricing uses consumer demand (and therefore perceived value) to set a price of a
good or service.
2. Methods of demand-based pricing can include price skimming, price discrimination
Marketing Strategies Chapter Three:
Customer Relationship Management
1. CRM is a widely implemented model for managing a company's interactions with customers, clients,
and sales prospects.
2. Customers are the most important asset that any business has.
Marketing Strategies Chapter Ten :
1. Marketing not only influences net profits but also can affect investment levels, too.
2. New plants and equipment, inventories, and accounts receivable are three of the main categories of
Marketing Strategies Chapter Six :
1. Cost based pricing is the easiest way to calculate what a product should be priced at. This appears in
two forms: full cost pricing and direct-cost pricing. Full cost pricing takes into consideratio
Marketing Strategies Chapter Nine :
1. Firms can employ a number of methods to optimize profit including employing yield management
and revenue optimization strategies.
2. Yield optimization is the practice of using models to analyze d
Marketing Strategies Chapter Eight :
1. If competitors are pricing their products at a lower price, then it's up to the company to either price
their goods at a higher or lower price, all depending on what they want to achieve.
Marketing Strategies Chapter Four:
Long Term Relationships: Satisfaction & Loyalty
1. In a competitive marketplace, customer satisfaction and loyalty can be key differentiator in the
longevity of a firm.
2. Customers' perceived value, brand trust, custome
Marketing Strategies Chapter Five:
Activities in Marketing Departments
1. Marketing departments have a huge range of responsibility including research, planning,
development, promotion, physical distribution, etc.
2. The role of a marketing manager can va
Marketing Strategies Chapter One:
The Target Market
1. For a product provider, the persons or organizations selected as potential customers are referred to as
the target market and they will aim their marketing efforts at its members.
2. Trying to sell yo