What historically have been Apples competitive advantages?
Initially, Apple was the leader in their industry selling more than 100,000 lls by the end of
1980 until IBM entered the PC market in 1981.
IBM offered computers with faster processors speed and b
International Marketing 11e: Terpstra, Foley,
1 of 2
Delineate the influences that lead a
company to standardize or adapt its
Discuss the product attributes that are
considered, in addition to the basic product
Sensation is the immediate response of our sensory receptors (eyes, ears, nose, mouth and
fingers) to basic stimuli (light, color, sound, odor and texture)
- rely on sense to interact with world
Perception is the process by which sensations are
Cultural Dynamics in Assessing Global Markets
Culture are any capabilities/habits acquired by humans
- Culture deals with a group's design for living
the amy which ppl consumer
the priority oft needs and wants they attempt to satisfy
Learning - a relatively permanent change in behavior caused by experience
Theories of Learning
Behavioral learning theories focus on stimulus-response connections
Classical Conditioning - a similes that elicits a response is paired with
another stimulus t
Why do we study?
-rapid development of technology that stitches together global supply chain
-maturation in the us market - need to seek out int'l opportunity
-acceptance of democratic model
Global commerce causes peace. How?
Personality and Psychographics
- Personality - a person's unique psychological makeup and how it consistently influences
the way a person responds to her environment
- Sigmund Freud - motivated by sex and aggression
- the id - pleasure seeking, instant gr
Loved objects are important to self understanding
products have varying degrees of selfness
consumers see great value in synthesis
love objects construct sense of self amidst conflict
Technology has allowed companies to create digital
What historically have been Apples competitive strengths?
Before he passed away, Steve Jobs was truly a visionary for Apple. He was one of the
main reasons why Apple is the powerhouse company that it is today. Much of the success
of your compan
BBC Case Study Strategic Role
What is the strategic role of WW within the BBC? How is it changing?
The BBC Worldwide strategic role is to exploit and export BBC branded content around
the globe through many different mediums such a
What is a competitive advantage?
- Something that puts you ahead of competitors in industry
- Business processes that allow them to be ahead of the pack
- Having something your competitor doesn't have
Lesson Learned #1
Understanding of competitive advanta