STRATEGIES FOR ENTERING THE BUSINESS
SPRING SEMESTER 2014
Instructor: Mr. Joseph M. Terrian, Assistant Dean
LEAD 3000 Strategies for Entering the Business World
Spring Semester 2014
Section 101: Thursdays 3:30 p.m. 5:20 p.m.
Section 701: T
Character Based BehaviorsTalk straight Avoid the hidden agenda
Demonstrate Respect Say what is on your mind with tact no blunt hurt feelings and destroy
relationships Golden rule
Create Transparency truth, honest, open integrity people can feel it spreads
For me, both freedom and constraint are equally important. As every production and success of any
organization depends on the
1. You have been asked to lead a presentation to your company on market research. Please
describe what you would share with them and why?
ANs: I would mainly focus on the following points in the presentation
a) Current scenario of the company along with t
1. You are the newly appointed Senior Director of Marketing at the Sweet & Sticky Candy
Company, which manufactures a variety of chocolate candy bars sold in retail stores. One
of your direct reports is the Market Research Director, who will be making an
Title: Project Manager
Company: Information Technology Company
Firms location: Sacramento
Working experience: 5 years
Who are you?
Good morning everyone. Thank you all for coming here today, it is an honor for me to be here in front of
you all a
Trust is the bedrock of every company, it is like a mirror, and if its broken then it is really hard
to put back the pieces together. Trust requires constant commitment and efforts which is why a
leader must work hard on building trust and retaining that
1. Sales for your 120-store womens clothing chain are down 42% for the last fiscal year
compared to the previous year. Management is upset and wants to know what caused the
serious decline. You must research the situation and offer some recommendations.