History of Subliminal Advertising
Subliminal advertising is one of the most debated topics in the world of advertising.
People question whether it really has any impact on the human mind and whether it is a
legitimate form of advertising. All
Elements of Media Lecture Notes Week 2
Reach- how many viewers exposed to your message
Based on exposure
Most people consider themselves as the consumers or producers of media
Prosumers people who both consume
Elements of Media Lecture Notes Week 1
Elements of (Electronic) Media
Electronic- human manipulation of electronic energy/flow of electrons to create radio,
TV, internet, etc.
Media carriers of human communication reaching small or great numbers of people
Elements of Media Lecture Notes Week 3
What is a program?
Anything that attracts people and holds their interest can be a successful program.
Is a program the same as a commercial?
o spots bought by adversities
Programming TV choices
Elements of Media Lecture Notes Week 4
Key Questions for Advertisers
What do I need to spend in each medium to get the reach I want?
How do I allocate that is spent within each medium?
How do I know if its working well enough, so I can make changes that w
Elements of Media Lecture Notes Week 6
One of the top US exports
Shown in more than 150 countries worldwide
TV programs are broadcast in more than 125 international markets
Why is works?
o Phi phenomenon
Elements of Media Lecture Notes Week 5
Democratization of Media
The internet is not the same as the World Wide Web (WWW)
March 12, 1989 the WWW was created
Internet vs. WWW
Internet: vast network of telephone and cable lines, wireless connections and sate
Elements of Media Lecture Notes Week 8
Key elements of creative control
Sound is theatre of the mind
o Example: when you think of Nsync
A brief History
The Jazz Singer October 1927
o First sound movie
o Not very good composition
Elements of Media Exam Review Materials
Know how commercial broadcasters make money
Understand media consolidation
Journalisms most important asset credibly
How have TV news patterns changed over time
History of the FCC and what the FCCs responsibilities
Elements of Media Lecture Notes Week 7
Dont confuse camera shots with camera angles.
The camera films from a sideline viewpoint
Most pictures shot this way
The camera films from a personal viewpoint
Point of view
Communication 205: Elements of Media
Spring 2014 T-Th SEC. 2 Syllabus & Schedule
SA 353 Lecture # 3101 11 am-12:20 pm
Instructor: Danielle Bina
Office: MAC C332
Email: [email protected]
Office Hours: Tues. 1-2:30 pm & Wed. 10:30-noon or by ap
Elements of Media Lecture Notes Week 4
The audience is never wrong Carol Burnett
o Common use
Who are these People?
Counting and analyzing why? -$
Learning about the audience to establish advert
Challenges of Subliminal Advertising
There are many factors that are attributed to subliminal advertising including its
challenges and the economics behind it. The economics involve the production and the
consumption of products; and just as in all advert
How it Affects the Audience
Subliminal advertising is basically the same as saying subliminal messages. Subliminal
messages are messages which your conscious mind does not have enough time to process, yet
you understand on a subcon
Example Instruction Manuel
Who I am:
What that Means:
I will get any task that needs to be completed done on time and right.
I like to have an individual task set for me that I can complete.
I expect others to work as hard as I am and compl
100 Facts About Subliminal Advertising:
1. Subliminal advertising became popular in America in 1958.
2. Eat popcorn and Drink Coke were show very quickly in movies and people were
unaware, however it caused a dramatic r
50 Facts about Schindlers List
1. Title: Schindlers List
2. Genre classification: Biography/Drama/History/War
3. Brief Synopsis: In Poland during World War II, Oskar Schindler gradually
becomes concerned for his Jewish workforce after witnessing their per
Lighting and Sound
Basics about film
Directing and Casting
Basics About Film
History of subliminal advertising.
Who is the target audience/effects on them.
Interview With Dr. Smith
What is Subliminal Advertising?
Elements of Media Exam Study Guide
Division of audiences into small groups due to the wide spectrum of media outlets.
o Bad for advertisers because it reduces the audience a product is viewed by.
In broadcast programming