B-C Model: A
Attributes, benefits, costs and value
Channel Choices & ROTs
Applying what weve learned
Quick Quiz & Discussion
Channel attributes may change over
Physical attributes of the
Providing a thoughtful perspective on the technologies that shape our lives.
Class Check List
Review the syllabus on the following pages. If you are up to the challenge,
then proceed to the next item.
Memorize the class theme: Providing a thoughtful
SMCR, Rich/Lean and
1. SMCR Model
2. Rich Lean Model
Elements of SMCR
Creator of the message or from whom the message is sent.
The actual content or idea for the communication.
The medium through which co
Imagine working for a company that involves delivering documents to clients all over the
country on a regular basis. They could hand deliver those documents, but it would cost a lot of
time and money. They could mail the documents saving money, but
Analyzing Email using Communication Models
Email can be viewed in many different ways and can be analyzed using the types of
communication models. These different models are; SMCR, Rich/Lean, ROT, B C = V, and
lastly the Diffusion of Innovation. It is imp
Diffusion Part I
Diffusion of Innovation [part I]
Applying the concepts to your project
Reminders about Projects
PM please confirm date with me last 10 min of class
100 Facts (as part of paper)
How It Works
What Is It?
AN IDEA TO SEND MESSAGES QUICKER AND EASIER THAN
THROUGH THE POST OFFICE
SHORT FOR ELECTRONIC MAIL
THE TRANSMISSION OF MESSAGES OVER COMMUNICATIONS