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Exam 1 Review
Chapter 5 Notes: The measure of qualitative research
Chapter 4 Notes: Secondary Data and Data Bases
Chapter 3 Notes- Problem Definition, Exploratory Research and Research Process
Chapter 2 Notes: The Marketing Research Industry and Research Ethics
Chapter 6 Notes: Traditional Research Theory
Chapter 7 Notes: Online Marketing Research
Chapter 11 Notes: Using Measurement Sales to Build Marketing Effectiveness
Chapter 10 Notes: The Concept of Measurement
Chapter 8 Notes: Primary Data Collection- Observation
Chapter 12 Notes: questionnaire design
Chapter 1 Notes: The role of marketing research in management decision making
MRKT 311 - Introduction to Marketing
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