Do the glossary matching exercise on the resources page. Tell me your
final score; this won't impact your grade, but I just want to know how well
you got the terms this week.
o I got a 9/14 in the matching exercises.
Then define core, expected and augmen
Using a geocluster list (ie Prizm from the reading), identify two groups that have potential
for arts audiences and how an organization might position toward them
The groups I think that has potential for arts audiences around the Young auditorium
Brand and Positioning
Think of some of the products you buy. What part of the brand image has influenced
your purchase decision? What products do you not purchase because the brand image
has impacted you negatively?
When I think of products I buy, I norma
Develop a news release for an organization, promoting an upcoming event (pick something
that is actually happening, perhaps on campus).
930 W. Main Street
Whitewater, WI 53190
FOR IMMEDIATE RELEASE
MARCH 3, 2014
CONTACT: Stacy Sherman (26
Factors in Budgeting
For planning a marketing budget, one has to consider many fees that it costs for running
the shows like paying the workers, building fees, and things like that.
I would first budget for:
1. Building Facilities Cost (rent, electricity,
Construct a short (5-10 question) survey for an organization wishing to find out more
about their audience's needs and desires for future programming. Have at least one
person take the survey to test it.
BLANK Pabst Theatre SURVEY
1. What ev
Visit Learning Online; from the UW-W Online Learning Resources Site; list the most
important thing you learned about how to be successful in online learning from these
I think there are a lot of important things about being successful in online le
Choose and read through one of the arts participation studies link below. What
information was new or surprising to you? How might arts organizations use this
information? This should be about one page long.
Investigate one of the consumer trends websites mentioned in Reading Two.
A consumer trend mentioned in the reading I thought was interesting and very
true was the trend that scientists called cocooning. People have more desire to sit at
home on the couch
Choose an arts organization in your community and create a SWOT analysis for it
based only on what you know about the community and the organization. Come up with
1 goal and two objectives, based on your SWOT analysis.
I am choosing to do Potawatomi Casin