Not too easy. Not too difficult.
Very interesting - the course material was focused on consumers, how the think, act, and behave. The professor was very helpful and didn't make students buy a textbook. There is a large group research paper, but its very interesting and doesn't take a lot of time if everyone contributes.
I learned a lot about what motivates people to buy and behave in certain ways. I really enjoyed the overall content and I think it has benefitted me in other classes. I also thought the professor was very good.
Hours per week:
Advice for students:
Take it! The group research paper is long, but not terrible. The presentation is only 10 mins which is very do-able. He doesn't make you buy a text book, but make sure to do the online readings and pay attention to his news updates in the beginning of class because they show up as EC on the exam.