BUS ADM/GLOBAL 541 Case Study #4
United Cereal: Lora Brills Eurobrand Challenge
Question #1: United Cereal Europe (led by Lora Brill) is a subsidiary of United Cereal
serving European countries. Which of the following describes the structur
Unintentional Tort: actor neither wishes to bring about the
consequences of action nor believe they will occur
Civil vs. Criminal Wrong: A tort is a civil wrong,
punishable by paying damages to, the injured, rather than a
criminal wrong, punishable by pay
Examples of observation methods.
Advantages & disadvantages of observational methods over
Observation: 1. Does not involve questioning respondents 2. Involves
recording respondents actions 3. Similar in degree o
CONTRACT VS. PROMISE
The contract will be interpreted as a whole & its various provisions will be harmonized
Promise: A persons declaration that he will perform or refrain from performing some
to yield a consistent expression of intent.
present or future
Marketing Management Final
What are the characteristics of products, and how do marketers classify
How can a company build and manage its product mix and product lines?
How can companies use packaging, labeling, warranties, and guarant
Chapter 12: Consumer Diversity
Characteristics of generational cohorts
Teens and Tweens
Generation Yborn 1980 to 1994 - also called Millennials, 60 million members in the US, the largest cohort since the baby boomers (born 1980-1994) Tech savvy
Internal search - the process of recalling stored info from memory
Degree of internal search depends on MAO, involvement, perceived risk, need for cognition
Theres confirmation bias tendency to recall info that reinforces or confirms out overall
Jurisprudence: the theory or philosophy of law.
Law & its Purposes: Keeps order, influences conduct, honor expectation, equality, compromise
Constitutions protects US from government entrusion. Two types: federal and state
Legislatures and Statutes three
Offshoring vs. Outsourcing
a. Offshoring companies undertake some activities at offshore locations
instead of in their countries of orgin ex. Moving headquarters to different
b. Outsourcing - delegate, sub contract or contracting
Marketing Research From data to Analysis
What are the phases of the marketing research process?
What is the basic purpose of marketing research?
Marketing Research is the systematic and obje
BUS ADM 541
Case Study 3
In China KFC changed their phrase, finger lickin good to adapt, since China didnt
like what that phrase represented. They used their own distribution systems to keep up
with the rapid growth. So
BUS ADM/GLOBAL 541 Case Study #2
Guanxi in Jeopardy Joint Venture Negotiations in China
Question #1: Power Distance, Individualism, Long-term Orientation are three
significant differences between the two countries.
Offshoring: the process by which companies undertake some activities at
offshore locations instead of in their countries of origin. (Looking for a specific
part from a different country and then assembling things together in
Offshoring vs. Outsourcing
Offshoring- The process by which companies undertake some activities at
offshore locations instead of in their countries of origin.
Ex: send in-house jobs overseas.
BUS ADM/GLOBAL 541 Case Study #3
Access to the case: http:/cb.hbsp.harvard.edu/cbmp/access/53105762
Question #1: Based on the information presented in the case, which of the
following best describes Lincoln Electrics overall business strategy? Explain