CHAPTER 10 MARKETING RESEARCH
LO1 Identify the five steps in the marketing research process.
LO2 Describe the various secondary data sources.
LO3 Describe the various primary data collection techniques.
LO4 Summarize the differences between secondary
2 Sources and possible search questions
College Athletes Performance Enhancement
Armstrong Blood Doping
Tour de France Scandal
Lance Armstrong Scandal
I found the article by Jaime Holmes to be an interesting perspective in the approach of
educating students with the intention of inspiring them to make discoveries and add to the
information and knowledge that
I feel I have a decent research question but determined that to narrow my research, I
must reshape my research question from, What are the facts about blood doping and the
effects it has had on professional c
I was one of the many people around the world that enjoyed watching Lance Armstrong
and the USPS cycling team dominate the Tour de France as I was growing up. I have had
questions about blood doping, since Armstr
Why did athletes begin to practice blood doping?
Who played major roles in its rise to prominence?
Are the any remedies to this?
What is blood doping?
Is blood doping cheating?
I found the rebuttal to be an interesting point of view. Kezner seems to focus on the
portion of Sarkeesians research and evidence that has to do with the damsel in distress. I found
This activity is designed to help you generate some possible ideas for your
upcoming research project. To do so, youll brainstorm topics and questions
based on your own interests. Then, well work collectively to produce
2-1-16 Assignment 2
Lets end thesis tyranny by Bruce Ballenger is an essay written with the purpose of
introducing the idea of allowing questions to dictate the route of your research. Ballenger made
the statement that, Ra
I feel Sarkeesians get her motivation from indentifying herself as a feminist. I think the issue
matters mainly because I dont think people have questioned the gaming indutrys affect on
Research question: What are the facts about blood doping and the effects it has had on
professional cycling, the athletes, and the opinion of fans of cycling?
Controlling Purpose: I will be examining how the r
Full-scale market tests:
1)Are unrealistic because they do not test
the whole marketing mix.
2)Are not expensive.
3)Should always be skipped if management
is sure that it understands consumer
4)May provide information to competitors.
In the experimental method, researchers
compare the responses of two or more
groups that are similar even on the
characteristic being tested.
In a quantitative marketing research study,
the total group of people a marketing
In a simple economy, one family may produce only
cooking pots, but many of them. Others may specialize in
farming, making clothing, and building shelters. This
1) shows why "discrepancies of assortment" occur.
2) is so simple that the universal func
full two hours.
104 questions, 20-25 true/false, the rest multiple choice.
pay close attention to the study guide and the topics of targeting,
segmentation and positioning (these were largely covered in CH. 4P94-99)
If have time, check the text r
Principles of Marketing 360 Exam 3 review
No notes, books or other study material will be allowed. You may bring a calculator, but
not a cell phone calculator.
Please note that this guide is intended to be a fairly comprehensive review, but I reserve
What is marketing research? (p166)
How does it differ from a marketing information system?(p166)
What are the 5 steps of the marketing research process? Be able to
recognize each step and identify which of the steps is the most important.
Principles of Marketing 360 Exam Review 2
The exam will consist of approximately 52 multiple choice questions.
What is marketing research? How does it differ from a marketing information system?
Who should be involved in defining marketing resea
Dont be late.
Put your name and student ID on scan track and Exam
Return both the exam and the scan track
Book & class notes
Definition of marketing (p6)
MICRO and MACRO marketing(p85 eras o
Marketing 360 Study guide Exam I 2011
The exam will consist of approximately 52 multiple choice .The exam will begin
promptly. No extra time will be given to those who arrive late. Bring a #2 pencil and
eraser and your student ID (preferred) or other pict