The secret of creativity is easy: connection by associating, courage and curiosity
Simply by striving to more creative, we can all produce more memorable ideas
We can all build our creative confidence:
The most important skill
You must be customer focused
The marketing communications process is a conversation between you and your
customers that is as much about listening to your customers
Bad marketing is focused on the pro
INTRO TO IMC
Everything is a product that needs to be communicated
Everything communications including product development, price, locations, hours,
placement/distribution, hiring, listening, design, contact points, new quotes, mistakes etc.
TA B L E O F C O N T E N T S
T HE MARKET
Bounty competes in the paper towel market. Within this highly competitive frame of reference
the primary benefit is being able to clean messes and immediately dispose the product to avoid
dirty or bacteria filled c
What is our point?
Trusting Bounty in all cleaning situations will ensure you always appear happy and well-composed
What is the key word in the point?
Why should the target care about the point?
I cannot stand it when people pass judgment about my c
Intro And Overview
- Marketing: The activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners and
society at large.
- Marketing Communications: Anything