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    am, TylerCase, DonnaBoots, Edwards, DanaWeeks, Brandy, GENEST, Lane, MaureenBourossa, AshokPatil, MaryLi, GOLDSTEIN, BrianLane, SamuelGoldstein, JanetteBoden, n/a, IanColborne, WilliamMurphy, AloysiusNewenham-Kahindi, JosephSchmidt, Lee Swanson, MelissaStrom, MonicaPopa, AmarjitGill, StevenSeiferling, Ashok Patil, Hamed Samarghandi, IanWilkinson, TrevorMaber, NATHALIEJOHNSTONE, DavidWilliams, JamesSmith
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COMM Documents

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COMM Flashcards

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  • 177 terms

    Term:

    What is charisma?

    Definition:

    Symbolic leader influence rooted in emotional and ideological foundations. Effects are evident on observer attributions of their leader, and its anticedents stem from nonverbal and verbal influencing tactics that reify the leaders vision. Some kind of attractiveness, magnetism that make people wnat to be around them. Eccentric, a little bit different.

    • Comm 348 Final Exam
    • 177 terms
    • Vocabulary for Comm 348 Final Exam. Find, create, and access flashcards with Course Hero.
  • 111 terms

    Term:

    What can brands learn from Donald Trump?

    Definition:

    1. The value of differentiation - brands should not be the same to all people. 2. The value of benefits 3. The value of character

    • Comm 204 Final Exam
    • 111 terms
    • Vocabulary for Comm 204 Final Exam. Find, create, and access Marketing, Pricing, personal selling process, product mix pricing flashcards with Course Hero.
  • 144 terms

    Term:

    Fit moms

    Definition:

    New group of stay at home moms who try to incorporate exercise into every part of their lives. Marketers are trying to target this category.

    • Comm 204 Midterm 2
    • 144 terms
    • Vocabulary for Comm 204 Midterm 2. Find, create, and access Marketing, Commerce, Brand, flashcards with Course Hero.
  • 119 terms

    Term:

    Service Technology

    Definition:

    Intangible output. Production and consumption takes place simultaneously. Labour-and-knowledge-intensive, customer interaction generally high, human element very important, quality is perceived and difficult to measure, rapid response time is usually necessary, site of facility is extremely important. i.e. Airlines, Hotels, Consultants, Health care, law firms. Service industries tend to be well-suited for an organic approach.

    • Comm 342 Final Exam
    • 119 terms
    • Vocabulary for Comm 342 Final Exam. Find, create, and access flashcards with Course Hero.
  • 113 terms

    Term:

    Ethics of Business

    Definition:

    The rules, standards, codes or principles that provide guidance for morally appropriate behaviour in managerial decision making related to the operation of the corporation and business's relationship with society.

    • Comm 306 Midterm
    • 113 terms
    • Vocabulary for Comm 306 Midterm. Find, create, and access Business, Business Ethics, Ethics , Commerce, Canadian Business Systems, flashcards with Course Hero.
  • 67 terms

    Term:

    Tools for Implementing Total Quality Management: Poka-yokes

    Definition:

    Fail-safe devices; reduces or eliminates the chance for mistakes. ex. tether on the fuel cap.

    • Comm 205 midterm #2
    • 67 terms
    • Vocabulary for Comm 205 midterm #2. Find, create, and access Management, Commerce, flashcards with Course Hero.
  • 91 terms

    Term:

    Intergroup Conflict

    Definition:

    Defined as the behaviour that occurs among organizational groups when participants identify with one group and perceive that other groups may block their group's goal achievement or expectations. Requires 3 ingredients: group identification, observable group differences, and frustration. Occurs horizontally across departments or vertically between different levels of the organization.

    • Comm 342 Midterm
    • 91 terms
    • Vocabulary for Comm 342 Midterm. Find, create, and access flashcards with Course Hero.

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