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  • 111 terms

    Term:

    What can brands learn from Donald Trump?

    Definition:

    1. The value of differentiation - brands should not be the same to all people. 2. The value of benefits 3. The value of characterdefinition

    • Comm 204 Final Exam
    • 111 terms
    • Vocabulary for Comm 204 Final Exam. Find, create, and access Marketing, flashcards with Course Hero.
  • 144 terms

    Term:

    Fit moms

    Definition:

    New group of stay at home moms who try to incorporate exercise into every part of their lives. Marketers are trying to target this category.definition

    • Comm 204 Midterm 2
    • 144 terms
    • Vocabulary for Comm 204 Midterm 2. Find, create, and access Commerce, flashcards with Course Hero.
  • 164 terms

    Term:

    Tort

    Definition:

    a civil or private act that harms other people or their property. Example: medical malpractice, frauddefinition

    • Commerce 101 Final Exam
    • 164 terms
    • Vocabulary for Commerce 101 Final Exam. Find, create, and access Commerce, flashcards with Course Hero.
  • 177 terms

    Term:

    What is charisma?

    Definition:

    Symbolic leader influence rooted in emotional and ideological foundations. Effects are evident on observer attributions of their leader, and its anticedents stem from nonverbal and verbal influencing tactics that reify the leaders vision. Some kind of attractiveness, magnetism that make people wnat to be around them. Eccentric, a little bit different.definition

    • Comm 348 Final Exam
    • 177 terms
    • Vocabulary for Comm 348 Final Exam. Find, create, and access flashcards with Course Hero.
  • 140 terms

    Term:

    Homo erectus nomenclature H. ergaster

    Definition:

    • Earliest examples from Africa and Near East, with smallest cranial capacities, most heavily ridged and projecting faces, largest teeth, etc. • Dates of 1.9 to 1.3 mya – ancestral to later H. erectus subgroups - some researchers would classify turkana boy as H.ergasterdefinition

    • Archaeology 112 Midterm #2
    • 140 terms
    • Vocabulary for Archaeology 112 Midterm #2. Find, create, and access Archaeology, flashcards with Course Hero.
  • 129 terms

    Term:

    How to maximize hits: Reliability

    Definition:

    Degree to which interviews, tests, and other selection procedures yield comparable data over time and alternate measures.definition

    • HR Midterm #2
    • 129 terms
    • Vocabulary for HR Midterm #2. Find, create, and access Commerce, flashcards with Course Hero.
  • 113 terms

    Term:

    Ethics of Business

    Definition:

    The rules, standards, codes or principles that provide guidance for morally appropriate behaviour in managerial decision making related to the operation of the corporation and business's relationship with society.definition

    • Comm 306 Midterm
    • 113 terms
    • Vocabulary for Comm 306 Midterm. Find, create, and access Business, Commerce, flashcards with Course Hero.
  • 67 terms

    Term:

    Tools for Implementing Total Quality Management: Poka-yokes

    Definition:

    Fail-safe devices; reduces or eliminates the chance for mistakes. ex. tether on the fuel cap.definition

    • Comm 205 midterm #2
    • 67 terms
    • Vocabulary for Comm 205 midterm #2. Find, create, and access Commerce, flashcards with Course Hero.

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