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  • 111 terms

    Term:

    What can brands learn from Donald Trump?

    Definition:

    1. The value of differentiation - brands should not be the same to all people. 2. The value of benefits 3. The value of characterdefinition

    • Comm 204 Final Exam
    • 111 terms
    • Vocabulary for Comm 204 Final Exam. Find, create, and access Marketing, flashcards with Course Hero.
  • 144 terms

    Term:

    Fit moms

    Definition:

    New group of stay at home moms who try to incorporate exercise into every part of their lives. Marketers are trying to target this category.definition

    • Comm 204 Midterm 2
    • 144 terms
    • Vocabulary for Comm 204 Midterm 2. Find, create, and access Commerce, flashcards with Course Hero.
  • 67 terms

    Term:

    Tools for Implementing Total Quality Management: Poka-yokes

    Definition:

    Fail-safe devices; reduces or eliminates the chance for mistakes. ex. tether on the fuel cap.definition

    • Comm 205 midterm #2
    • 67 terms
    • Vocabulary for Comm 205 midterm #2. Find, create, and access Commerce, flashcards with Course Hero.
  • 78 terms

    Term:

    What is marketing?

    Definition:

    The process by which of creating value for customers and building strong relationships to capture customers in return.definition

    • Comm 204 Midterm
    • 78 terms
    • Vocabulary for Comm 204 Midterm. Find, create, and access Commerce, flashcards with Course Hero.

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