Marble Slad Case Assignment
Marble Slab Case Memo
What is your assignment?
You have read Marble Slab Creamery: A Grand Occasion already, as background for your pitch assignment.
In this exercise youre going to use the same case as a springboard for th
The brand you are positioning is_
What IS this brand?
The owners think the brand is
This is interesting because
[Insights into what the owners of the brand believe it
is?1 If there are multiple stakeholders, you may need