Pretty easy, overall.
In today's dynamic world of business, marketing goes beyond the traditional television advertisements. MARK1012 teaches students the fundamentals behind various concepts which are incredibly important in today's digital age. Not only will this teach you how to market for a business, but it will also open your mind to different ways of communicating a vision which you would like to share with the wider community!
Although the course content wasn't very challenging, the application of the theory on recent case studies was incredibly intriguing. Understanding how large names like Nike and Amazon create their marketing campaigns is fascinating to say the least. The tutors for MARK1012, in my opinion, are the best of the best and the guest lecturers are incredible (I had the previous Head of Marketing at Red Bull come speak to us during a lecture). Overall, I highly recommend this course as an introduction to marketing.
Hours per week:
Advice for students:
You honestly have nothing to lose with this course. It's a fun and interactive course which will get you thinking about how the world works beyond classroom activities. It will improve your business acumen and help you improve your personal brand! Definitely take it as a course if you can!