Business 102 Examinations Notes Semester Two 2012
by Vincent Tai
Module 1: Understanding Business Context
Readings 1: Business in Action by Bovee and Thill: Chapter 1
Recognizing the Multiple Environments of Business
Business influences and is inf
Stages of business growth:
Existence / Survival / Success / Take-off / Resource Maturity
To manage growth effectively, to ensure business is successful.
Reading 1 The five stages of small business growth
WEEK 2: INNOVATION AND ENTREPRENEURSHIP (CREATING A BUSINESS)
INNOVATION: is the conversion of knowledge and ideas into new or improved products, processes or services which
may be for commercial use or for the public good. It is not enough to have ideas;
WEBCAST- CUSTOMER LIFE-TIME VALUE. The amount by which
revenues from a given customer overtime exceed the
companys cost to servicing that customer.
What is customer lifetime value? And why is it important for companies to
What are the dimensions o
WEEK 7-MARKETING MIX:
PRODUCTS AND SERVICES: Marketing is about providing value and fulfilling consumers needs, it is done by
developing a range of products and services that are going to be satisfying to a particular segment/target market of
[Week 1]Innovation and Entrepreneurship (Webcast)
Innovation: conversion of knowledge and ideas into new or improved product, process or
services used for commercial use or for public good.
Entrepreneurship: Process of creating or seizing an opportunity a
strength in numbers
inuence over hiring, promotion, layos
formal process for grievances, discipline
priority that the rm must remain competitive
promote following of work rules
WORKSHEET: Assessed Application Exercise 1, BUSINESS 102, 2"d Semester 2013, Week 7
Team Number/Name: H, .- Sutte gikTeeio
Our Product: A Smart Watch '
our Target Market .
Elevator Pitch: In 30 words or fewer, provide a
concise overall summary, directed
Business 102 Final Exam Preparation
Module One: Understanding the Business Context
Bovee and Thill
Chapter 1 pages
Bovee and Thill
Key Principals/Main purpose of chapter
There are several business environments i
In todays competitive day and age it is often not enough to offer a standalone
Business 102 study notes
Porters 5 forces:
Porters five forces and PEST both analyses threats
and opportunities in an industry.
Few buyers in the market.
Limited switching costs.
Products are standardized.
My music. Do me a favour and follow, please.
BUSINESS 102 REVISION PAPER
SECOND SEMESTER, 2012
UNOFFICIAL MOCK EXAM ANSWER GUIDE
Business and Enterprise 2
NOTE: There i
THE BUSINESS AND INDUSTRY ENVIRONMENT
POLITICAL: tax, regulation, legislations, local government
ECONOMIC: trends from the market place, economy, interest, and exchange rate
SOCIAL-CULTURAL: key trends in society itself, peoples wa
Business 102 notes
Red = general information
Green = key words
Blue = examples
Purple = definitions
Black = learning outcomes
Understand the communication model
A communication model.
Communication flows through ch