Week 4 Lecture 2
Recognise the importance of understanding consumer behavior.
Recognise the various stages of the consumer decision process.
Describe the level of involvement and types of consumer
At the end of this lecture you should be able to
1. Explain why firms go international.
2. Distinguish factors which encourage from those which
discourage international expansion.
3. Identify data and informatio
WEEK 4 LECTURE ONE
Recognise the importance of understanding
Recognise the various stages of the consumer
Describe levels of involvement and types of
2. MGMT 101 Assignment 2 marking rubric
HR and Strategic processes
All areas fully covered with
appropriate discussion and
conclusion and appropriate
HR and S
Human Resource Management
- Process of attracting, developing, maintain a high quality workforce. Supports the
organisational mission, objectives, strategies
Attracting a quality workforce
- What you can offer people
- E.g. work perks, commission, compens
Developing and managing goods
The PLC and the Consumer Adoption Process
Understand how organisations manage existing
Understand the nature and importance of services
Understand how intangible (service) p
target markets and
Learn what a market is
Become familiar with the major
Understand the process of selecting and
evaluating target market segments
Understand the concep
I Think in Pictures, You Teach in Words:
The Gifted Visual Spatial Learner
By Lesley K Sword, Director, Gifted and Creative Services Australia
My introduction to visual spatial learning was a walk around the Melbourne zoo with
Linda Silverman many y
COMMON BEHAVIOURAL CHARACTERISTICS OF
GIFTED AND TALENTED STUDENTS
STUDENT NAME _ DATE _
Please tick the category you think best describes the student.
(1) most of the time
Online Learning Task 2 FORUM: Educational Settings
Full reference (APA style)
Urdan, T., & Schoenfelder, E. (2006). Classroom effects on student
motivation: Goal structures, social relationships, and competence
beliefs. Journal of School Psychology,44(5),
visual spacial check list
Do you think mainly in pictures instead of in words?
Do you know things without being able to explain how or why?
Do you solve problems in unusual ways?
Do you have a vivid imagination?
Do you remember what you see and forget wha
Te Kaupapa Whnaui - 256.303 Outline 2017
256.303 is taught through Topic Notes with embedded learning activities and
assignments. Topic notes will be available online each week.
Two of the assigments are written tasks, of 1000 or 1500 words, submitted thr
For each of the pairs of variables listed below, try the following:
Hypothesise what type of relationship might be observed (positive linear,
negative linear, curvilinear or no relationship),
Sketch a graph to indicate the shape of the relationship
MKTG 202: Marketing Research
Research Designs, Secondary Data and
Syndicated Data Sources
Last week - test results
This weeks topic: secondary research
MKTG 202: Marketing Research
Admin & Introduction to Marketing Research
Why is it important?
202 learning experience
MKTG 202: Marketing Research
Problem definition and developing an
Last weeks topic/revision
What is MR?
Q1: Qualitative or q
Bodos 202 handy hints for the first
This document contains the most common questions and answers about your MKTG 202 assignment.
read this document as it will answer most of your questions
use the Table of Contents below to find the inf
business source premier!
australia/newzealand Reference centre (in the university of auckland website come database)!
Newztext Plus (allo stesso modo di quello sopra)!
First Semester, 2017
You have just graduated from the University of Auckland Business School with a degree in Marketing.
You are working for 1Above, a New Zealand start-up (https:/fly1above.com/). 1Above has already
launched a tr
Perception - Lecture N2!
What is perception?!
Perception is the process by which we notice, attend to and interpret the stimuli (objects, messages.) that
we encounter in the world around us. !
Is the process by which consumers make sense of the myriad p
Ethics and Social Responsibility in Marketing!
MidSemester Test Typical Questions:!
Important to give marketing examples to illustrate what you're saying!
Random ones to previous mid-semester tests:!
What is meant by Personality and how it
Decision Making - Sort of questions that marketers are interested in answering!
How the people go thru the purchase process?!
How consumers make decisions? Its important to understand this questions!
We have to understand where consumers get informations
Lots of different theories!
personality - definizione da slide!
personality and astrology connected since the history!
personality and chinese years!
in Victorian times the thinking was like that you could put the head in peoples head and f
W.7 Marketing 201 Week 7 - Managing Product
7.1 Remembering Product Terminology & Classifications
Definition Products: a good, service or idea that is offered to the market
Product can consist of tangible and intangible attribut
W9-1. Marketing 201 Week 9 - Managing services & Pricing
-> Equity pyramid 285, 308-309
Products can be categorised on a continuum which shows the degree of
Services can be categorised as either people or equipment based
W6. Marketing 201 Week 6 - Segmentation, Targeting & Positioning
Review from last week
Perceived Risk - The anxiety felt because there may be possible negative
consequences of the purchase.
Involvement - The degree of importance and consumer interest
W2. Marketing 201 Week 2 - Marketing Strategy
Marketing Strategy - means by which a marketing goal is to be achieved,
usually characterised by a specified target market and a marketing program to
Strategy - an organisations long-term course of a
W9-2. Marketing 201 Week 10 - Managing services & Pricing
Pricing PG. 325
Price is a powerful positioning tool and pricing is therefore an important
Pricing objectives (e.g market share, profit) and constraints (e.g.