a. Name generator
(From: http:/www.brandbuzz.com/) Y & R
(From: http:/www.slideshare.net/coolstuff/the-brand-gap )
(See Brand Hogs, The Word of Mouth Machine Find a company This is
Often used to describe a set of techniques designed to represent brands
and their similarities in a visual "brand space". Useful for providing
highly intuitive representations in order to position brands on
Should You Buy Your Brand?
Nov 29, 2006 10:21 AM, By Brian Quinton
In a just and well-regulated world, buying your companys brand as a
search keyword would at least guarantee that the folks who searched on
that brand name would be herded to y
The stage of brand loyalty where the buyer will accept no alternative and
will search extensively for the required brand. See Brand Preference;
Brand awareness means the extent to which a brand associated with a
particular product is documented by potential and existing customers
either positively or negatively. Creation of brand awareness is the primary
goal of advertising
Brand Reputation is a discipline separate from that of traditional branding
campaigns. Brand Reputation recognizes that due to increased
transparency and access to information, traditional branding whether
through mission statements, marketi
(Brand Essence is a way of articulating the emotional connection and
lasting impression - usually summed up with one simple statement or
phrase - that defines the qualities, personality and uniqueness of a brand.
Said another way, Brand
Paws for Thought
The ADAMS Blog
August 5th, 2009
The importance of brand hierarchy
Complicated brands often need to be architected to be understood. If an
organization has more than one brand or one brand with several subbrands, they must be
Licensing means renting or leasing of an intangible asset. Examples of
intangible assets include a song (Somewhere Over The Rainbow), a
character (Donald Duck), a name (Michael Jordan) or a brand (The RitzCarlton). An arrangement to license a
4. Sustainable- A strong brand makes a business competitive. A
sustainable brand drives an organization towards innovation and success.
Example of sustainable brand is Marks and Spencers.
5. Credibility- A strong brand should do what it promises. The way
Types of brand names
Acronym: A name made of initials such as UPS or IBM
Descriptive: Names that describe a product benefit or function like
Whole Foods or Airbus
Alliteration and rhyme: Names that are fun to say and stick in the
mind like Reese's Piec
A brand is the identity of a specific product, service, or business[page
needed]. A brand can take many forms, including a name, sign, symbol,
color combination or slogan. The word brand began simply as a way to
tell one person's
The complexity of "brands" and "branding
b. Brand Committee - Related to Brand Charter.
A brand rep is another way of saying Sales Associate. Basically your
job will consist of representing the brand o
A. Convergence was an important contribution to brand consideration because of
the pervasiveness of new media and new technological innovations.
1. Many have wondered where convergence would occur first.