This class was tough.
This classes teaches you real life advertising skills that you will use in a professional setting every day if you plan on going into the media management course of advertising. The professor is a former director on DDB, one of the largest and most successful advertising agencies in the world. You know you are getting top education because he teaches you only the real things that you need to know and will actually use in your field.
P&L statement analysis, Media management, Advertising strategies, Integrated marketing communication strategies. All these things he teaches you and forces you to apply them within group projects and assignments.
Hours per week:
Advice for students:
Definitely attend every class and take through notes. Take a lot of time for the projects because they are worth a lot of points and make flashcards for the exam because they are not multiple choice and it is strictly memory based information that you must be tested on.