Kellogg's promoted a Bart Simpson watch to
consumers who mailed in $2.95 and 3 UPCs
from boxes of Kellogg's cereal. This is an
example of a _ premium.
The most important considera
Maximum coverage ad
Total page ad
Right to use event trademarks and logos
venue naming rights
Kraft wishes to determine the percentage of Macaroni and Cheese sold in a geographic area as
compared with the per
The Advertising Industry
Key Players: Target Audience
The desired audience for the advertising
Data-gathering technology improves
accuracy of information about customers
what is brands
Brandis the "name, term, design, symbol, or
any other feature that identifies one seller's
product distinct from those of other sellers.
Refers to customers' ability to recall and
recognize the brand under
Module 5 Activity
Stage 2 The players build a fire to stay warm through the night and it can be used as a weapon
if need be.
Stage 3 In the first half, the players work in tribes which builds trust and forges friendship.
Stage 4 As the players continue to