STUDY GUIDE FOR TEST 1. THIS IS A GUIDE. NOT THE HOLY GRAIL.
What makes an ad effective?
Free market economy
J. Guttenberg and his invention
Advertising and the great depression
Late 1800s advertising patent medicine
Kellogg's promoted a Bart Simpson watch to
consumers who mailed in $2.95 and 3 UPCs
from boxes of Kellogg's cereal. This is an
example of a _ premium.
The most important considera
Advertising and social responsibility
Ethical issues advocate
Is being ethical a problem?
Moral and value standards that act as behavioral guideline for a
Unlike laws and regulations, ethical codes ar
Advertising Planning and Strategy
Begins at corporate level
Extends to the functional level
Ends with advertising
Also uses a S.W.O.T
Specific objectives and
Types of Ads
Where ads are
Advertising effectiveness pertains to how well a company's advertising accomplishes the intended. Small
companies use many different statistics or metrics to measure their advertising effectiveness. These
measurements can be used for
CAS 111- The Digital Image
Every work of art, design piece, or object has a form (visible shape). Artist and designers use
form to create content + meaning in a piece.
EX. -Van Gogh painted a night sky of reverence from memory. starry night.
Fill in (mostly vocab), true and false, multiple choice, 13 not vocabmost are short answer-examples-53
Online resource course
Dont know peoplemight get examples
Exact answerreference group is made up of people who are important close or similar
Professor: Dr. Jan Bukovac-Phelps
5 February 2017
First of all, from the research, my primary type is experiencer and my second type is
strivers. And from my perspective, my primary type is not actually identified me. The
How are brands created?
1. Determining the desired brand position
2. Developing brand identification
3. Creating brand image
Retailers are creating their own brands
Craftsman is a legally protected
Packaging: identification; containment
The advertising industry
Key players: target audience
Uses advertising to send out a message about its products
Differences between local and national advertisers
Advertising communications model
Messages to consumers
Implied consumer, sponsorial consumers, actual consumers
How the message is said is just as important as who say it. Emotional