Kellogg's promoted a Bart Simpson watch to
consumers who mailed in $2.95 and 3 UPCs
from boxes of Kellogg's cereal. This is an
example of a _ premium.
The most important considera
Fill in (mostly vocab), true and false, multiple choice, 13 not vocabmost are short answer-examples-53
Online resource course
Dont know peoplemight get examples
Exact answerreference group is made up of people who are important close or similar
CAS 111- The Digital Image
Every work of art, design piece, or object has a form (visible shape). Artist and designers use
form to create content + meaning in a piece.
EX. -Van Gogh painted a night sky of reverence from memory. starry night.
Types of Ads
Where ads are
STUDY GUIDE FOR TEST 1. THIS IS A GUIDE. NOT THE HOLY GRAIL.
What makes an ad effective?
Free market economy
J. Guttenberg and his invention
Advertising and the great depression
Late 1800s advertising patent medicine
Advertising Planning and Strategy
Begins at corporate level
Extends to the functional level
Ends with advertising
Also uses a S.W.O.T
Specific objectives and