HOMEWORK ASSIGNMENT #1
ANALYZING TARGETED GROUPS
Answer the following questions.
1. How many adults say they Attend Movies Once a Month? (Tip: look at
totals (000). (1 point)
2. Among all adults who Graduated College, what percent Prefer to See
Introduction to Media Planning
Four MKT Ps
o what does the customer want from the product/service, what need does it satisfy?
o what features does it have to meet these needs?
o how and where will consumers use it?
o what does it look like? how w
28 September 2016
Google Analytics Report
Google Analytics is a free web analytics service provided by Google. It tracks,
compiles, and produces the accurate form of statisticsFor Google Analytics to collect
data, it consist
cs Report 2
For this assignment, please use your Demo Account to produce a report for Maggie, marketer of the
e-commerce Website. She wants to know the following:
1. What was the hour of the day that the Store typically produced more revenue than the site
1.Social media ads use the power of social networks (and
their data) to target people who have expressed interest in a
particular product or service, thereby increasing the
effectiveness of the promotion and enhancing the user
cs Report 1
For this assignment, you need to set up a Google Analytics Demo Account, explore it and write an
essay. Please do the following three tasks.
1. Set up a Demo Account
You need to have a Gmail to do this. If you dont have one, go to http:/gmail.
According to the lecture from Professor Li, it explained what is the
creative media planning which includes interactive advertising and
computational advertising. And the concept of computational
advertising attracts my attentions, it is a new understandi
1/16 class Audience Measurement Radio's main research company is Arbitron Cost Efficiencies: Cost per point (CPP) Cost per thousand (CPM) Other Radio Terms: POD Commercial, ad, spot all refer to the adv. Message Roadlock Avg. quarter rating (AQH) or "rati
1) Executive summary
3) Creative Brief
4) Media Objective (goal), Media Strategy: a plan to meet our objective.
Radiothe Everywhere Medium
Oldest electronic advertising form (19
Out of home media
Billboards ? ? ?
1. Billboard types ? ? ?
Bulletins ? ? ; ? ? ( also known as vinyl, flexes or paints)
14x 48 standard size but size ranges 20x 60 (super bulletin)
Ads can be painted right on th
01/16/2013 Audience Measurement
Radio' main research company is Arbitron (
Cost efficiencies (? ? ? ? ) : Cost per point (CPP) Cost per thousand ( CPM) CPP is more commonly used in radio Other radio terms: POD Commercial, ad, spot all refer to the adv.
Radio-the Everywhere Medium
Oldest electronic advertising form (1920s)
1,4000+ radio stations across the country
Average person listen 3 hours/17min. per day
Reaches 94% of people every day
Usually purchased based on format
Types of rad
Adv 350 Exam 1 Study Guide
Why media are important 1. Media makes up the most of advertising budget. 80-85% 2. Media supports product positioning. Brands position in the consumers mind. Strategy that creates a position of the product in the consumers