-sInfluences on the consumer decision-making process There are many.
Learning and type of learning Elaboration Likelihood Model and routes to learning Brand Loyalty Evoked set Maslow's Hierarchy Primary data Secondary data Reliability and validity
Characteristics of effective adverting Advertising definition Johannes Gutenberg, Volney Palmer, Francis Ayer, Leo Burnett WWI impact on advertising industry Advertisings economic role Ethics Social criticisms of advertising puffery, offensive, subl
Managing the Advertising Production Process
Specific Tasks Managed by the Producer or Production Manager
Reproduction of visuals Shooting and editing of scenes Precise specification and placement of type