Assignment 3 Toys R Us case
1. There were a few entry barriers when entering Japan. One of them was that the toy retail market was dominated by small specialty stores and general retailers. This was an entry barrier for they did not know how the Jap
International Marketing Management Globalization Headaches at Whirlpool 1. What are the firm specific advantages of Whirlpool? Any country-specific advantages?
Whirlpool's firm-specific advantages consist of new product introductions, consumer-focus
Assignment 1 IKEA case
1. IKEA's firm-specific advantages consist of the innovative ready-to-assemble furniture, in which customers no longer had to wait for their furniture to arrive, but instead take it themselves the day they buy it. Another firm