14) Intro to research methods
Content analysis- characterizes the content of media. The purpose of content analysis is
to better the content to fit to a changing world, and various research methods are applied.
Surveys- make generalizations about a popula
February 2nd 2015
The commercial opens with an experienced German Coast Guard officer showing a
much younger recruit around a small room with radar and other monitoring
equipment. After the older officer le
Sex in Media
is not protected by free speech laws.
is applied when three (difficult) criteria are met:
No redeeming artistic value
has artistic value been applied successfully
National Commission of Obsceni
List 3 goals you have
My first goal, which is my short-term goal as well = getting an internship opportunity
within the logistic field. By doing the research, I found out that nowadays employers
increasingly want to see experience in the new college gr
Annual Media Consumption: TV 1693 hrs, Total 3400 Hrs
Most of time we consume 2 or 3 Medias at once
1. Movie studios
2. TV station & networks
3. Radio stations & networks
4. Recording artist & record labels
5. Publishers of
An Insiders View of Broad College Admissions
Preparation Sheet for the Experiential Profile
1) Review the following websites and find 10 20 skill sets, competencies, attributes that are expected for someone
in your desired major/field of business industry
List 3 goals you have
1. My first goal, which is my short-term goal, is getting an internship opportunity
within the logistic field. The internship experience will practice my
communicating skills since in the logistics internship position I will need to
March 20th 2015
After watching the video of the interview with Sherry Turkle on the Colbert Report, I
choose to stand by Sherry Turkles side. Altough the social media brings us a lot of
conveniences such as lo
Imitating behavior seen in the media
The Doomsday Flight
The Burning Bed
Natural Born Killer
Violence on TV
How much violence is there on TV?
National Television Violence Study (1998)
Forms of Broadcast
New Mass Media
Newer Mass Media?
Old & Busted vs. New Hotnes
Exam 3 Review
People cannot imagine what life was like before their generations primary
Mass Communication is the process by which a complex organization with
the aid of one or more machines produces and transmits messages that
The Agricultural Age
Called the "Agricultural Age" because of farming.
Information Technologies Developed
Gateway to the Information Society
1455 (1712 C.E.)
Final Exam Review
o Began in 4000 BCE and it got its name from farming.
o Folk Media, Cottage Industry
o Technologies Developed: Alphabet, Writing Materials, and Books
(the gateway to the Information Society)
Half of all adults play video games
1 in 5 play on a daily basis
75% of video game players are over 18
Average age: 35
1/3 of adult gamers play for +10 hours/week
Only 11% of teens play that much
Playing video games can be positive!
Military, Law, Flying, Surgery
Training can be unintentional. Example?
Improvement for boys and girls, but not elderly people.
Why improvement? What types of games?
Through prolonged exposure, people become "cultivated" to the social reality
What is the "typical" American family?
What is the crime rate in NYC? Detroit?
From Schema to Stereotypes
Payne fund studies (1929-1932)
75% of films focus on love, sex, and crime.
Influence on arousal (e.g., GSR)
Influence on behavior (e.g., Social learning)
People's Choice Study (1940)
Longitudinal (over-time) study on v
. Cave Drawings
. stone& clay
. Books (hand-written)
Dawn of information Age
First printing press
.china 1051 ad
First movable type
Turning point: growth in literacy