Lecture 2 Notes: Public Health and Persuasion
In this lecture, we are going to examine various ways which have been proposed to try to get
people to adopt behaviors or take actions that are good for their health.
Lets start by trying to think of what type
Lecture 4 Notes: Gender Differences in Economics
In 2000, women constituted 45% of the workforce, 4% of the ve higher o cers in Fortune
500 companies, and 0.4% of the CEOs in the U.S. They comprised only 13.8% of all parliament
members in the world, up fr
Lecture 6 Notes: Improving Educational Quality
Until relatively recently, the main question policy makers were trying to solve about education
in developing countries was: how to get children in school.
Access is not so much of a problem anymore, although
Lecture 8 Notes: Learning and Social Effects
A very important question in economics is to what
Contexts that are particularly interesting:
- Technology adoption (e.g. spread of technology)
- Fads/Social norms about things like education, cont
Lecture 5 Notes: Intrinsic Motivation
In this lecture, well be continuing the discussion from lecture #3 on incentives and cooperation. In
that lecture, we considered how people respond to incentives. In this lecture, well ask to what degree
Lecture 3 Notes: Incentives, Reciprocity and Cooperation
Homo Economics is the mythical self-interested, fully rational utility maximizer who inhabits
all standard economic models. At the core of this model is the notion that such actors respond
Lecture 12 Notes: Voter Appeal
(i.e. compare the 20-year-old persons who live in households of two people, just registered, and
live in California.)
In each cell, we will compare treated (those who were reached on the phone) and control
(those who were no
Lecture 13 Notes: Humans as Research Subjects
In all these papers, researchers have used human subjects. The research governing human
subjects is regulated, to ensure the protection of the participants.
- Nazi research: Nuremberg trials.
Lecture 11 Notes: Voting and Mobilization
Voting is a paradoxical behavior: the chance of being the pivotal voter in an election is close to
zero, and yet people do vote. So this is a place where marketing is expected to play a key
There is increasi
Lecture 9 Notes: Commitment and Self-Control
We have already seen time-inconsistent preferences when we discussed them in the lecture
on public health.
Time-inconsistent preferences arise when your preferences change over time. In particular,
from a prior